The European farmhouse aesthetic is a timeless trend and Ruggable's new collection makes it even easier to achieve

Add a warm, earthy feel to your home with these newly-launched rugs

neutral living room with large patterned rug, gray sofa and wooden coffee table
(Image credit: Ruggable/Jeneva Bell)

The farmhouse aesthetic will likely never date. Centered around creating rustic-inspired spaces that are layered with natural materials and classic details, farmhouse decor is endlessly welcoming and homely, hence its widespread appeal.

Much like typical farmhouse decor, European farmhouse follows the same decor themes yet puts added focus on vintage-inspired pieces. While there are many ways to achieve a European farmhouse look, adding texture through rugs is crucial. Rugs add warmth to any space whilst the right pattern helps achieve the much sought-after vintage aesthetic.

Ruggable's new collection does just that, featuring texture-rich rugs in a selection of earthy, neutral hues that instantly bring a farmhouse look to any room in the home. The Founder's Collection includes 22 designs, designed in partnership with the brand's founder Jeneva Bell. Each rug takes inspiration from 'global patterns', and puts a focus on bringing vintage-inspired sophistication to the home while prioritizing practicality for lived-in spaces. 

neutral corner of living room with large rug, fireplace and cream armchair

(Image credit: Ruggable/Jeneva Bell)

Shop the new Ruggable collection for a European farmhouse aesthetic

We've rounded up our favorite pieces from the new collection, which you can shop below. From rich and earthy tones of brown and olive to light neutrals, these rugs can be easily integrated into your home – from the living room to the bedroom – for a relaxed look, whatever your interior decor style.

Dark & earthy tones

Create a moody feel in your home with these dark-toned rugs that would work especially well in a dark academia dining room

Light neutrals

If you prefer decorating with neutrals, these lighter-colored rugs create a pared-back and soft farmhouse look. 

Cool tones

For homes that welcome cooler color schemes, these rugs combine blue and gray tones for a more contemporary take on the farmhouse look. 

Statement pattern

If you want to make more of a statement with your rug, these patterned options act as a focal point with an old-world feel, the perfect addition to a cozy living room


You can explore the full new collection and find out more at Ruggable.com. Or, if you're looking for more design help with your farmhouse decor, these are the
most common farmhouse kitchen mistakes to steer clear of. 

Paint & Color Editor

Emily is H&G's Paint & Color Editor, covering all things color across interior design and home decor. She joined the team in the summer of 2023, having studied Fashion Communication at university before working in various creative roles ahead of making the leap into interiors. She lives in Glasgow where she loves admiring the city's architecture, frequenting her favorite coffee spots, and sourcing vintage furniture for her tenement apartment. Emily's interior style is inspired by the simplicity of midcentury design, mixed with more playful modern pieces that inject small (but bold) doses of color.