This British heritage brand has created a Target-exclusive collection – and I think we’ll be seeing it in kitchens everywhere

As the seasons begin to shift, there’s something especially satisfying about refreshing your home with thoughtful, functional pieces that blend style and utility.

If Joanna Gaines' Fall 2025 collection at Target has already caught your eye – with its curated candles, cozy textiles, and elegant serveware – you’re not alone. But it’s not the only Target launch worth noting this month. British heritage brand Haden has just introduced a limited-edition collaboration with Hearth & Hand with Magnolia, and it’s set to become a countertop favorite.

Created exclusively for the Magnolia line, the Haden x Hearth & Hand collection debuts a brand-new color: Sour Cream. This soft, off-white neutral is paired with warm brass accents and a hint of retro-inspired styling, resulting in a look that feels both classic and current.

The collection includes five essential kitchen appliances: a coffee maker, air fryer, electric kettle, and both two-slice and four-slice toasters. Each piece combines Haden’s vintage sensibility with Magnolia’s signature simplicity, offering a fresh way to bring character and charm into the kitchen.

Hearth & Hand with Magnolia is all about celebrating the everyday, and I’d certainly look forward to getting up in the morning if I could make my breakfast with the help of these sleek appliances. Haden itself is known for reliable and yet stylish products inspired by the UK countryside – and it’s clear that the Target collection brings a touch of British charm to the American kitchen.

‘Standard appliances can often look a bit unsightly, leaving us wanting to hide them away in an appliance garage – or just anywhere we can't see them,’ reflects Molly Malsom, our kitchens and bathrooms editor. ‘However, this collection has made functional (and quite frankly, essential) kitchen items so much more aesthetic.’

I was impressed by just how elegant the air fryer looks, for example: I love the brass handle, which matches the handle on the coffee maker. (Brass happens to be one of my favorite kitchen hardware trends this year.)

When it comes to color pairings, white and brass remain an unbeatable classic. ‘It’s one of the most timeless kitchen color trends, which makes every piece in this collection feel effortlessly chic,’ says Molly. ‘Its neutral palette means it will harmonise beautifully with kitchens of all styles, and I can imagine anyone would be proud to display these appliances on their countertops.’

Though we haven’t had the chance to try the limited-edition collection ourselves just yet, anticipation is high – and we suspect it won’t be around for long. The two-slice toaster, air fryer, and coffee maker are available both in Target stores and online, while the four-slice toaster and kettle can be found exclusively online. Better hurry, these stylish essentials are sure to fly off the shelves.

Shop our picks from the Haden X Hearth & Hand with Magnolia collection