The new Country Life collection from Brintons – a beautiful range of textured carpets for every home
Sustainable, luxurious and super soft – this is a collection not to be missed


Last month saw the launch of Country Life’s first carpet collection, created in collaboration with Brintons, with the aim of being kind to the environment – and soft underfoot.
If you are after the very best carpet trends, look no further than Brintons. Located in Worcestershire, Brinton's is one of Britain’s oldest carpet manufacturers and supplier to some of the world’s best known buildings.
Brintons has been supplying carpets to the Royal Household since 1958; it was one of the first companies to be granted a Royal Warrant during The Queen’s reign. The floors of the Kremlin, Kensington Palace and Cunard’s flagship liner, RMS Queen Mary 2, all have Brintons carpets.
‘The inspiration for the project was to celebrate the subtle, flecked colors of natural wool,’ explains Jodie Hatton, Brintons’s residential design manager.
‘Using undyed wool is a new departure for Brintons and led us to develop designs drawn from Nature, looking at the shapes found in plants and wildlife and re-creating them in a three-dimensional, textural way.’
There are a variety of shades available in natural wool, from intense black to pure white. The Country Life Collection uses two combinations of four shades: grey and dark grey, called Cloud; light beige and beige, Bamboo. Both have been chosen as gentle hues that show off the soft lustre of undyed wool. So if you're in need of living room carpet ideas, hallway carpets or even staircase carpet, then this could be the collection for you.
Verdure
A leaf motif inspired by the lush vegetation of the UK.
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Vipera
Featuring a zig-zag pattern drawn from snake-skin.
Kimberlite
A diamond-pattern, taking its name from the igneous rock named after South African diamond-mining town Kimberley.
Plato
A hexagonal design named for the ancient Greek philosopher who believed he could describe the universe in shapes.
What are the advantages of wool carpet?
Wool carpet has plenty of attractions: it is biodegradable, naturally fire resistant and hypoallergenic, acting as a natural air filter that can absorb VOCs (Volatile Organic Compounds), and easy to care for, as the protective waxy coating on its fibres makes it resistant to staining and naturally anti-static.
For lovers of quiet and warmth, it absorbs noise and acts as an excellent insulator. ‘It is an extraordinary material,’ says Haldi Kranich-Wood of British Wool, the UK sheep farmers’ co-operative.
The Brintons Country Life Collection has four designs, priced from £75.99 per sq m in Cloud (the lighter grey color) or Bamboo (the beige color).
For stockists of the Country Life Carpet Collection visit Brintons.

Jennifer is the Digital Editor at Homes & Gardens, bringing years of interiors experience across the US and UK. She has worked with leading publications, blending expertise in PR, marketing, social media, commercial strategy, and e-commerce. Jennifer has covered every corner of the home – curating projects from top interior designers, sourcing celebrity properties, reviewing appliances, and delivering timely news. Now, she channels her digital skills into shaping the world’s leading interiors website.