The 10 most popular rugs on Instagram – transform your home in an instant
Rugs are the perfect accompaniment to any room, they can add character to an otherwise lack-lustre layout


The choice of rug can completely change the tone of a room. There are so many rug options to choose from, it is hard to know which rug type to choose.
To make that difficult choice easier, the researchers at Heal’s have compiled a list of the most Instagrammable rugs based on popularity.
Home accessories buyer Emily Dunstan offers her top tips to Homes & Gardens on the most popular rug choices, and how they tie everything together beautifully, and fit in with the top interior design trends.
1. Persian
Knowing how to choose a rug step one is picking a style that mirrors your decor scheme. Persian rugs are one of the most popular and unique rugs on the market. Plus, they are incredibly versatile in both look and price.
Produced by rug artists in Iran, the beautifully intricate designs are great as statement pieces. However, they can also be toned down for a subtle but equally elegant look.
2. Moroccan
Traditionally hand-woven in Morocco, this type of rug was originally made for functional purposes.
However, western culture has begun to notice and admire the wonderful colors and patterns. With bold patterns and adventurous colors, this rug choice will add that extra kick to your room.
Sign up to the Homes & Gardens newsletter
Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.
3. Kilim Rugs
Full of unique patterns and textures, a Kilim rug is the perfect statement piece. Kilim rugs are great for high-traffic areas as they are very easy to clean. Plus, most Kilim rugs are reversible which is ideal for busy homes.
4. Oriental
Despite often being thought of in the same category as Persian rugs, not all Oriental rugs are Persian rugs.
An authentic Oriental rug will only be made of wool and occasionally with silk too. Beautifully intricate designs fill these rugs, a perfect expression of skilled craftsmanship.
5. Berber Rugs
With North African roots, this traditional rug is full of character and earthy tones. A dense pile provides the ultimate softness and a thick feel, modernized Berber rugs commonly utilise geometric patterns and styles.
6. Runner
This long thin rug type can be used for both practical and visual reasons. It’s the perfect addition to hallways, walkways or in front of the sink to catch spillages.
7. Faux fur
Real fur rugs are dying out due to their non-vegan credentials, nowadays faux fur rugs are much more popular. Faux fur rugs add extra luxury to a room during the winter months.
8. Shag
Shag rugs have a deep pile which gives it its textural appearance and high comfort levels.
Shag rugs became very popular during the 60s and 70s and remain a highly sought-after rug even now. The only downside to the shag rug is the difficulty in cleaning it.
9. Overdyed
Overdyed rugs are made by bleaching and dyeing rugs to create vibrant colors. It’s often a great way to revitalise old rugs and brighten up a room.
10. Woven
Woven rugs are a great accessory to any room, they can instantly change the décor. The woven rug is a very popular component of the farmhouse style interior due to its rugged and informal look.

Jennifer is the Digital Editor at Homes & Gardens. Having worked in the interiors industry for several years in both the US and UK, spanning many publications, she now hones her digital prowess on the 'best interiors website' in the world. Multi-skilled, Jennifer has worked in PR and marketing and occasionally dabbles in the social media, commercial, and the e-commerce space. Over the years, she has written about every area of the home, from compiling houses designed by some of the best interior designers in the world to sourcing celebrity homes, reviewing appliances, and even writing a few news stories or two.
-
How to start a crevice garden this summer – and transform rocky areas of your yard with alpines, herbs and succulents, even in the shade
Discover how crevice gardens can pep up a sun filled or shady yard, boost your planting opportunities and make a nature inspired focal point
-
You'll never guess where Annie Leibovitz keeps her family portraits – the out-of-the-box placement is heartwarmingly brilliant
The famed photographer stores family photos in an unexpected location in her kitchen – it helps bring loved ones into every moment
-
I have a designer taste on a discount budget – here are the 12 best rugs, mirrors, and lights I'm shopping in the sales to finish my home
I'm decorating smarter, not harder, and have waited all year for these items to finally hit the sales
-
How do you combine two rugs in one room? Shea Mcgee says the best formula is all about contrasts
Combining two rugs in one space has many pros, however it does take some consideration to get right. Here designer Shea McGee shares her easy-to-replicate formula
-
Ruggable has launched a new color-centric rug collection with Pantone – 'designed to inspire creativity'
Designed to realize the mood-boosting effects of color, these rugs reflect the essence of dopamine decor
-
Decorator's address book: the best places to shop rugs of all shapes and sizes, according to interior designers
Whether vintage and charming or simple and grounding, a stylish rug is the comfort-forward upgrade every room needs
-
Should you buy a vintage rug? Interior designers weigh in on whether it's worth the investment
Vintage rugs are popular for their historic charm and well-loved look, but looking after them isn't always simple. Here, interior designers share whether they're worth the investment
-
Carpet vs rugs – which flooring should you choose?
Carpets and rugs both have their pros and cons, so here we asked the experts to lay them all out so you can pick which flooring option is best for your space
-
Flooring trends 2024 – designers predict these 8 styles will lead the way in interiors this year
What are the biggest flooring trends for 2025? We asked interior designers and rounded up eight flooring styles that will dominate homes this year, from rugs to classic wood
-
The European farmhouse aesthetic is a timeless trend and Ruggable's new collection makes it even easier to achieve
Ruggable has launched a new collection of rugs that are perfect for mastering the European farmhouse aesthetic in your home: inspired by 'global patterns'