Interior Design

The 10 most popular rugs on Instagram – transform your home in an instant

Rugs are the perfect accompaniment to any room, they can add character to an otherwise lack-lustre layout

The most popular rugs on Instagram
(Image credit: Heal's)

The choice of rug can completely change the tone of a room. There are so many rug options to choose from, it is hard to know which rug type to choose.   

To make that difficult choice easier, the researchers at Heal’s have compiled a list of the most Instagrammable rugs based on popularity. 

Home accessories buyer Emily Dunstan offers her top tips to Homes & Gardens on the most popular rug choices, and how they tie everything together beautifully.

Hungry for more trend advice? Don't miss our feature on interior design trends 2021 – the 6 must-have looks to take your home into a new year – in style.

1. Persian

Most popular rugs on Instagram

(Image credit: Heal's)

Persian rugs are one of the most popular and unique rugs on the market. Plus, they are incredibly versatile in both look and price. 

Produced by rug artists in Iran, the beautifully intricate designs are great as statement pieces. However, they can also be toned down for a subtle but equally elegant look.

2. Moroccan

Most popular rugs

(Image credit: Heal's)

Traditionally hand-woven in Morocco, this type of rug was originally made for functional purposes. 

However, western culture has begun to notice and admire the wonderful colors and patterns. With bold patterns and adventurous colors, this rug choice will add that extra kick to your room. 

3. Kilim Rugs 

Most popular rugs

(Image credit: Heal's )

Full of unique patterns and textures, a Kilim rug is the perfect statement piece. Kilim rugs are great for high-traffic areas as they are very easy to clean. Plus, most Kilim rugs are reversible which is ideal for busy homes. 

4. Oriental 

Most popular rugs on Instagram

(Image credit: Heal's)

Despite often being thought of in the same category as Persian rugs, not all Oriental rugs are Persian rugs. 

An authentic Oriental rug will only be made of wool and occasionally with silk too. Beautifully intricate designs fill these rugs, a perfect expression of skilled craftsmanship. 

5. Berber Rugs

Most popular rugs on Instagram

(Image credit: Heal's)

With North African roots, this traditional rug is full of character and earthy tones. A dense pile provides the ultimate softness and a thick feel, modernized Berber rugs commonly utilise geometric patterns and styles. 

6. Runner

Most popular rugs on Instagram

(Image credit: Heal's)

This long thin rug type can be used for both practical and visual reasons. It’s the perfect addition to hallways, walkways or in front of the sink to catch spillages.

7. Faux fur

most popular rugs on Instagram

(Image credit: Heal's)

Real fur rugs are dying out due to their non-vegan credentials, nowadays faux fur rugs are much more popular. Faux fur rugs add extra luxury to a room during the winter months. 

8. Shag

Most popular rugs on Instagram

(Image credit: Heal's)

Shag rugs have a deep pile which gives it its textural appearance and high comfort levels. 

Shag rugs became very popular during the 60s and 70s and remain a highly sought-after rug even now. The only downside to the shag rug is the difficulty in cleaning it. 

9. Overdyed 

Most popular rugs on Instagram

(Image credit: Heal's)

Overdyed rugs are made by bleaching and dyeing rugs to create vibrant colors. It’s often a great way to revitalise old rugs and brighten up a room. 

10. Woven 

Most popular rugs on Instagram

(Image credit: Heal's)

Woven rugs are a great accessory to any room, they can instantly change the décor. The woven rug is a very popular component of the farmhouse style interior due to its rugged and informal look.