This Charming Rug Style Has Me in a Chokehold – Here's Why Editors and Designers Alike Can't Stop Shopping (and Thrifting) Folk Flatweave Rugs

Rooted in folklore and revived for today, folk flatweave rugs celebrate craft and comfort

Lucy Williams Home x Pelican House rug collaboration showing a green floral flatweave rug in a floral wallpapered bedroom with white linens, a vintage bamboo nightstand and a black and white striped chair
(Image credit: Lucy Williams Home x Pelican House / Milo Brown)

Often, you'll find interior designers talking about the starting point of a scheme. Some might start with existing architecture and aesthetics, others might use color as a jumping-off point. I, however, have started with a rug.

It wasn't really a conscious decision – more a case of scrolling through Pinterest and saving one too many rooms that all happened to have the same rug trend: folk flatweaves. You may know the kind: woven, flat, subtly patterned, full of character, each one a little unique. They feel colorful but never loud, full of sweet little motifs yet not overly kitsch.

guest attic bedroom with floral wallpapered walls and ceiling with a flatweave swedish style green floral rug, a wooden vintage nightstand, with a black and white striped arm chair

Acres by Lucy Williams Home for Pelican House, seen above, is a true celebration of folk art with dainty floral and animal motifs.

(Image credit: Pelican House / Milo Brown)

And my discovery of folk flatweave rugs set off a total obsession.

There’s something irresistibly charming about them. Plus, their flatwoven texture makes them perfect for high-traffic spaces like hallways and kitchens – and their flatpile makes them great underneath a dining table to help with pulling out a chair – while their folk-inspired patterns bring instant whimsy and a sense of nostalgia to a room.

Folk flatweaves are rooted in history and tradition, each one telling a story through the weave, color, and motifs. As India Holmes, creative director at Pelican House, who recently created a collaboration of folky weaves alongside tastemaker Lucy Williams named the Havens collection, explains, 'We’re continually inspired by the quiet poetry of handmade craft, and folk rugs have a special way of connecting us to the natural world.'

'Their handwoven nature reflects the rhythm of the maker’s hand and the imperfections that make them so human,' she continues. 'As an ancient craft, they carry an enchanting quality, each motif and symbol telling a story, a language that everyone can speak.'

'Ultimately, folk-inspired textiles speak to a deeper sense of comfort and continuity. They are made to last, to be lived with, loved, and handed down,' adds India.

soft green cottage bedroom with sloped ceilings and bespoke cabinetry. a folk flatweave rug on the floor is paired with an antique settee

In this soft green bedroom, the team at Vaughan Design & Development has sourced a subtle flatweave rug and paired it with an antique settee and bed quilt.

(Image credit: Vaughan Design & Development / Chris Snook)

I’ve found that these kinds of rugs also work in nearly any setting. In my own home, they balance my eclectic mix of vintage and modern pieces – grounding sleeker furniture and softening my more maximalist corners.

'They integrate beautifully into today’s homes,' agrees designer Nina Lichtenstein. 'Layered over wood floors, they bring warmth without heaviness. Paired with sleek contemporary furniture, they ground a space with texture and history. In bohemian rooms, they feel perfectly at home, and in pared-back minimalist settings, they are the single stroke of artistry that keeps the room from feeling flat.'

Bridging cottagecore sensibilities with Scandi maximalist style, they're both practical and pretty, timeless and trending. Designer Bradley Odom, founder of Bradley Odom Interiors, feels the same pull toward their understated charm.

'I’ve always loved the character and craftsmanship behind flatweaves – they’re timeless, honest, and carry a certain humility that works beautifully in layered spaces,' he says. 'In our new collaboration with Jaipur Living, we explored those very qualities with a modern interpretation of the traditional flatweave. The patterning is subtle and rhythmic, designed to feel collected, not contrived, and the tactile flatweave construction adds warmth without heaviness. I often gravitate toward these rugs for their versatility; they ground a room in texture and quiet sophistication.'

breakfast nook banquette dining space in fashion influencer lucy williams' home with a striped ochre upholstered banquette, pine table, vintage razor pine chairs, and a blue and striped rug

Dune by Lucy Williams Home for Pelican House, seen above, was designed in homage to Welsh beaches and is reminiscent of traditional Welsh blanket design.

(Image credit: Pelican House / Lucy Williams / Milo Brown)

'What I love most is their versatility,' adds Nina. 'They are lightweight, which makes them easy to move, rotate, and layer. They are also surprisingly durable, especially for high-traffic areas, since their tight weave can take daily wear in stride. Beyond practicality, I am drawn to the way they whisper stories into a room.'

'A handwoven folk rug has a rhythm that comes through in the slight irregularities of the weave and the way the patterns shift with human touch,' she says. 'That imperfection is what makes a home feel alive.'

In an age of fast interiors and mass production, there’s something lovely about a handmade rug that bears the mark of its maker, which is why designers (and I) are keen to source vintage or secondhand where we can. A quick search of 'vintage flatweave rug' on eBay, 1stDibs, or Chairish will render thousands of beautiful options, from traditional kilims to Swedish folk motifs.

'We love flatweave rugs – they tend to be casual yet sophisticated, with a humble weave but gorgeous colors, and the pattern options are endless,' adds designer Heather Peterson. 'While Indian Dhurries and Swedish flatweaves have enjoyed long stretches of popularity, I am especially smitten with vintage Bessarabian rugs. Hailing from Eastern Europe, these flatweaves tend to have intricate, often floral, patterns in unexpectedly bright colors,' she suggests. 'They are quite fun and, while folky, the large-scale patterns almost feel pixelated and can read quite modern.'

And of course, there are plenty of modern-day iterations ripe for the picking. Here are just a few of my favorites below.

Shop folk flatweave rugs

From heirloom-worthy investments to more affordable finds, these are the pieces currently inspiring my next scheme.


If, like me, you're on a mission to add even more warmth and whimsy into your home this fall, try pairing your flatweave with a Scandinavian quilt draped across a sofa or end of the bed for another dose of pattern, color, and charm.

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Charlotte Olby
Style & Trends Editor

Charlotte is the style and trends editor at Homes and Gardens and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello!, and as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation - you can follow her journey over on @olbyhome

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