Are Lola Blankets worth the price? I've been living with mine for weeks, and here's what I think of this viral blanket so far

It’s soft, it’s viral, and yes, it’s really expensive. Everyone’s raving about Lola’s ‘life-changing softness,’ so I put it to the test and here's my review so far

Lola throw blanket draped over a mid-century-style sofa inside of a sunlit NYC living room
(Image credit: Julia Demer)

Lola Blankets were one of those things I couldn’t get away from if I tried. They kept turning up on socials, draped across the sofas of my favorite interior influencers. Even more curiously, I recently saw them carried down the New York Fashion Week runway, where models clutched them like handbags, debuting the brand’s Heaven on Earth collection as if a faux-fur blanket were a totally normal street-style accessory.

Lola promises ‘life-changing softness,’ and between that claim and the sheer volume of cosigns, I was tempted. For ethical reasons, I’m not buying a real pelt (nor could I afford one the size of a mattress topper), but I love the après-ski look, which feels especially timely given my ongoing hunt for the best fall throw blankets. Plus, as someone who scrolls endlessly in bed or on the couch – the very reason I know so much about these blankets – I’m always in search of a new cuddle companion.

The glaring caveat is the price. $398 is a lot for a blanket. But for the promise of a chicer, cozy living room and night after night of cocooning comfort? My cognitive dissonance began to subside. So I bit the bullet. And after a month of living with my Lola Blanket, here’s whether I think it’s worth the investment.

First impressions

Lola Blanket draped over a mid-century style sofa

(Image credit: Julia Demer)

When my Lola Blanket arrived, the first thing I noticed wasn’t the blanket at all, but the insert card tucked inside. It shared the story of the brand, founded in honor of Amy Higham – mother of brothers Tommy and Will – who found comfort during cancer treatments in a faux-fur throw. Before she passed, she gifted her family similar blankets, sparking both a legacy and the Blankets for the Brave program, which donates to patients at the Huntsman Cancer Institute.

I’ll admit, I was touched. I tried not to let the backstory sway my opinion of the quality of the blanket itself, but it was hard not to feel good knowing that, in some small way, my purchase supported that mission.

And then, the blanket itself. Upon unwrapping it, I immediately understood why Lola Blankets are gifted to patients to bring comfort. It was heavier than I expected, and looked even more realistic than I had hoped. The plush, therapeutic weight felt like a blessing in the cooling New York air, but more than that, I had the thought: even on the worst day, wrapped in this softness, things couldn’t be quite so bad, right?

I tossed my Lola across the couch, eager to finish dinner and sink in for a proper test run.

How did my Lola Blanket wear over time?

My Lola has worn shockingly well. Usually with faux fur, the plushness starts to look sad after a while, but even with my above-average use, this one hasn’t deflated. It still looks glossy and feels indulgent.

The real test came last week when I was knocked out by a miserable cold. Hardly comparable to the battles Lola was founded in honor of, but I spent days without leaving my apartment, wrapped in the blanket 24/7. It was kind of a lifesaver. Even at my absolute worst – greasy hair, puffy face – the faux fur made me feel a little chic, which is saying something.

It’s hefty in the best way. The large size is double-hemmed, has a nice 4-way stretch, and clocks in around 10 pounds, so it feels substantial instead of floppy. If you’ve ever tried Cozy Earth’s Bubble Cuddle Blanket, it’s that same vibe but heavier and a more convincing 'fur’ in terms of tone and texture.

I’ve mostly kept it in the living room, but it works just as well in a cozy corner, or even as a bedroom idea. And, if you're wondering, yes – it’s machine washable – a rarity in the world of imitation fur. I haven’t washed mine yet (give me one more sick day), but reviewers concur that it comes out just fine.

Final thoughts

Detail shot of a Lola throw blanket draped overtop of a mid-century-style sofa

(Image credit: Julia Demer)

I didn’t think I’d be this taken with my Lola Blanket. I review the best bed sheets and bedding accessories for a living, so my bar is high, and yet Lola still managed to impress me.

The weight is ultimately what won me over. At 10 pounds, it has a therapeutic quality that feels grounding without being oppressive. It’s not exactly portable, but the smallest size, which comes in at three pounds, makes more sense if you want something for travel or the car.

It’s warm but never overly so, thanks to the breathable bubble stitching that also mimics the depth of real fur. And aesthetically, it’s gorgeous. The tonal variation makes it look incredibly realistic, and yes – even worthy of its $398 price tag.

So, should you buy it? Candidly, $398 for a blanket is an investment – that is, until you’ve cycled through five cheaper throws that never quite deliver. If you want a faux fur that actually looks like fur, Lola is it. I’m actually getting one for my mom this Christmas (and praying she’s not reading this).

More Lola essentials

The blankets may be the main event, but Lola also makes pillows and even a dog bed. Below are the pieces I bookmarked while plotting my second purchase this fall.


Presumably, your Lola Blanket is already en route. Not that it needs the help, but if you want to make the most of it, learn how to style throw blankets to make cozy spaces look more expensive. These expert tips are indispensable for fall and winter.

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