'Unapologetic, daring and iconic' – Iris Apfel's new rug collection shows that maximalism isn't going anywhere this 2023

Iris released a new on-trend collection with Ruggable – and its unapologetic prints are exactly what we expected from the style icon

Iris Apfel
(Image credit: Ruggable)

If we are to trust anybody to design our new rug, it would be Iris Apfel. The famed businesswoman, interior designer, and all-around fashion icon has an unmatched textiles career – including a contract with the White House (that spanned nine presidencies, no less). 

It is welcome news, therefore, that Iris has released a new collection with Ruggable – the 'washable rug' that is 'stain-resistant, water-resistant, and designed to fit conveniently in your home washing machine' (yes, really). 

In true Iris Apfel style, the rugs are beautifully maximalist – paying homage to her 'more is more' style through eclectic patterns, ornate prints, and vibrant colorways. These maximalist pieces are set to top rug trends for 2023 (as maximalist decorating ideas show no sign of slowing down) – and despite the 'trend' label – we're sure these designs will stand the test of time. 

Iris Apfel

(Image credit: Ruggable)

The daring rugs make it easy to 'have fun, take chances, and be bold,' as Iris says – but they also allow you to tap into one of the audacious interior design trends shaping our space in the coming months. 

Forecasters (and social powerhouse) Pinterest say that demand for maximalist decor with a vintage twist (particularly) is up +350% this year – as more people look to create a 'Hipstoric Home' that combines vintage and heritage pieces with modern styles. Decorating with antiques is one way to do so – but investing in a maximalist, vintage-style rug such as this is (arguably) even more impactful. And it's Iris Apfel approved – so we are certainly not to disagree. 

Iris Apfel

(Image credit: Ruggable)

Similarly, Pinterest forecasts the rise of 'eclecticism and individualism' – two themes that are equally evident in Iris Apfel X Ruggable's pieces. 

'In a dissent from the uber-minimalist trend popular in recent years, consumers are shifting to a more eclectic collector's approach to designing their spaces,' they explain. 'Looking forward, this year, we predict consumers moving towards a more decadent, collected home.'

Inspired? You can shop for our favorite rugs below.

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.