#matildadjerfplates is breaking the internet. We investigate why celebrities love this Swedish dinnerware

Swedish model and influencer Matilda Djerf started a buying craze. Here's how to get in on it, before they sell out

Gustaf Westman
(Image credit: Gustaf Westman)

A celebrity-approved antidote to your January blues has arrived in the shape of bubble crockery. 

Originally hailing from Swedish design studio Gustaf Westman Objects, the rainbow-hued pieces first gained recognition in March 2022 when Scandi-cool influencer Matilda Djerf shared her glossy baby pink chunky cup with her 2.8 million Instagram followers (below). Since then, bubble crockery of all colors and sizes has made waves on social media (going viral on TikTok with the hashtag #matildadjerfplates). And what can we say – but that we understand the appeal? 

The best dinnerware sets demand attention – whether displayed on a dresser or as part of your tablescaping when hosting a dinner party. And these bubble plates are more than up to the challenge. 

Thanks to Matilda, Gustaf Westman's Chunky plates and cups are (unsurprisingly) sold out on his site – but you can still buy into the look via Etsy. Our top picks below. 

Any interior design trend approved by Matilda Djerf is okay with us, however, Andrea Waters, head of brands at the legendary tableware company, Portmeirion, emphasizes that 2023 is the year of bold crockery, much like those seen in Matilda's Swedish home. 

'With Pantone releasing their color of the year 2023 as Viva Magenta, it's clear that bright colors will continue to be a top [dining] trend,' Andrea says. 'Bringing in colors such as magenta and teal into your dining space can add joy to the room, creating a catalyst for imaginative dinnertime conversations.' 


I love when my sister cooks 🫶

♬ Roxanne - Instrumental - Califa Azul

Andrea recommends pairing pink tones (much like Matilda's) with darker block tones in your dining room. 'The best way to use pink – without re-decorating completely – is to select dining accessories like dinner sets, placemats, and vases that incorporate the bright color alongside complementing tones like teal, navy, and gray,' she says.

Matilda is perhaps most associated with her baby pink cup and plate, but she is also known to have blue, yellow, and deep purple plates in her collection (as seen in the TikTok above). If your Scandinavian kitchen or dining room is more neutral, however, you can still follow the trend with some of the more neutral picks below. 

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.