Interior designer Elnaz Namaki’s apartment is a masterclass in layout and luxe layering

Clever storage and ingenious details are two more highlights of Elnaz's signature approach

Coming home re-energises me,’ says interior designer Elnaz Namaki, whose stucco-fronted Victorian apartment on a quiet west London street exudes a sense of graceful serenity. ‘At the end of a night out, I often joke that I’m retreating to my charging station, much like an electric car,’ she says.


Elnaz was initially drawn to this property for its lofty proportions and view of the lush gardens at 
the rear. She could see that the well-worn one-bed interior had the scope to be transformed into 
a two-bedroom, two-bathroom home. ‘It was a question of tweaking the layout,’ she says, ‘though those tweaks involved significant restructuring.’


Barber Osgerby asymmetric sofa for Knoll. Large Artwork above sofa by Eddie Martinez at Timothy Taylor.

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After turning to business partner Hugo van Bilderbeek to check that her plans were feasible 
(‘I always like his nod of approval on projects like this’), Elnaz embarked on a detailed six-month renovation.

The galley kitchen was knocked through to the adjoining sitting room; the master bathroom borrowed space from the bedroom for a roomier 
feel; a wall was removed from an awkward L-shaped nook to create a guest bedroom-study; and a shower room was turned into a glamorous cloakroom.


Artwork by Kadar Brock. Tableware, Edition 94

A love of travel combined with her Iranian roots informs Elnaz’s eclectic schemes. ‘I appreciate many genres, so narrowing my choices wasn’t easy,’ she says. In the sitting room, she opted for a contemporary look ‘with mid-century touches and a monochrome feel’.

The master bedroom scheme, which takes its cue from her trip to Vietnam, features trunk-like joinery with elements of raffia, rattan and dark wood.


All of these spaces lead off from a square entrance hall, which initiates a natural sense of flow. ‘I wanted this area to make an impact. I played on the idea of 
a traditional panelled hallway, but with shadow gap detailing instead of beading and a painted tin ceiling. It’s very New York loft-meets-English style,’ Elnaz says.

Lighting that she designed in conjunction with Art et Floritude provides graphic silhouettes, while a striped shearling bench adds a playful yet practical note.


Ceiling tiles, Tramps. Console table designed by Elnaz Namaki Studio. Odyssey wall lights, Elnaz Namaki in collaboration with Art et Floritude. Lia Suspension pendant light by Kaia Lighting.

In this space, monochrome accents, directional lighting and painted tin ceiling tiles lend a sense of pared-back sophistication.


Hard-working joinery is a feature throughout. In 
the sitting room, Elnaz designed a full-height piece built around an off-centre flue that could not be 
moved, and added a marble inset to turn it into 
a gas fireplace. This is mirrored in a marble-lined concealed drinks cabinet to create a sense of symmetry.


‘Storage was essential for a streamlined look, so I designed a generous wall-to-wall unit in dark stained oak to house accessories and media,’ says Elnaz. ‘I made sure the cornicing wraps around the joinery for a seamless finish.’


Vintage coffee table, 1stDibs. Dibujo Tinta rug by Eduardo Chillida for Nanimarquina at Made in Design. Curtains in Tagomago Dark Ivory, Dedar. Pink eclipse shearling sofa, Luuna Collection, Elnaz Namaki. Bespoke pendant light, Inscapes Design. Framed black and white photography prints by Cyrus Mahboubian

Mid-century shapes and standout lighting and artwork define this area.


The kitchen follows the same principles – extra-tall cabinets emphasise the ceiling height, while two prized slabs of green-veined granite create a cantilevered counter, delineating the open-plan space.


Cabinetry designed by Elnaz Namaki Studio. The green granite on the counter came from Iran. Bespoke alabaster pendants, Atelier Alain Ellouz. C-Chair dining chairs, Gubi.


A full-width upholstered headboard creates a cocooning feel, complemented by ergonomic, mounted lighting.


Headboard upholstered in Dedar’s Nouvelles Vagues fabric, in Petrified Wood. Capsule wall lights, CTO Lighting. Artwork by Arthur Lanyon, sourced by Projects on Walls

Floor-to-ceiling built-in storage featuring raffia detailing were inspired by Elnaz’s trip to Vietnam.


Bespoke wardrobes, Elnaz Namaki Studio. Blinds in Brunschwig & Fils’ Sarada Texture Blue/Tan fabric. Jolene armchair and Truffle ottoman, Luuna Collection, Elnaz Namaki Studio


In both bathrooms, old-school luxury abounds. Elnaz chose Arabescato Corchia for the flooring and bath surround in the master en suite: ‘It’s my dream marble because of its blue-toned veining,’ she says of its luxurious feel.


Shower and taps, Lefroy Brooks. Floor and bath clad in Arabescatto Corcia marble, available at Granite World London. Bespoke dark oak and bronze vanity by HvB Development. Conroy wall lights, Jamb

By the bath, a lit inset shelf makes the most of this compact space.


Marble wall tiles, Original Style.

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Elnaz designed a room that could accommodate guests and double up as a study. The walls and ceiling are finished in polished plaster for a mellow, textured feel, while built-in mirrored cabinetry built around the doorway provides valuable storage.


Blinds in Kievan, Folk autumn, Dedar. Red velvet sofa bed, Elnaz Namaki Studio. Floor lamp, Pierre Gonalons. Coy chair from the Luuna Collection, Elnaz Namaki Studio. Joinery, HvB Development

The decor in the guest bedroom-study was inspired by a Persian rug once owned by Elnaz’s grandparents in Tehran, which is complemented by a plaster ceiling finish in a chalky blue.


These notes are picked up in the adjoining bathroom, with walls lined in a paisley print. ‘We stencilled details from the wallpaper onto the ceiling of the study to carry that feel through.’


All Saints mirror, Kartell. Double Derwent wall light, Drummonds. Troika Paisley wallpaper, Mulberry Home.

An ornately framed original window is the centrepiece of this simply decorated space. Elnaz added tumbled Verdigris tiles for texture.


‘I wanted to have fun – compact spaces are ideal 
for experimenting with all-out glamour,’ says Elnaz. She chose dark, rich hues and tactile wallpaper for a cocooning feel and added a deeply veined marble floor for drama.


Marmara wallpaper, Little Pasha Collection at Osborne & Little. Vintage Vereignigte Werkstatte Munchen mirror, 1st Dibs. Pitch basin in pink by Kast Concrete Basins. Rosso Levanto floor, Mandarin Stone.

The cloakroom features a burgundy and white stone floor, plaster pink basin, matt black WC and 1950s mirror with a lit frame.

In a home where form and function merge so seamlessly, it’s little surprise that staying in feels like the new going out. ‘Weekends are about cooking simple meals, relaxing on the sofa and watching TV,’ Elnaz says. ‘A home is somewhere you can feel safe and inspired – and this one ticks both boxes.’

Interior design / Elnaz Namaki Studio,

Photography / Rachael Smith