Beautiful blooms are an exquisite and easy way to add life and colour to your interiors. The top floral trends 2020 are an exciting blend of juxtapositions – bold and bright versus neutrals with minimal styling.
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The beloved rose remained the number one most popular flower in 2019, according to analysis of Instagram hashtags, conducted by Serenata Flowers. This year also saw a rise in the popularity of cherry blossoms and daisies, which were newcomers to the top 10 of floral hashtags used this year. But what does 2020 have in store for the world of flora?
Whether you’re eco-conscious with a love of all things simple and sustainable, or a fashion-forward thinker that craves bold statement designs, 2020 is set to be a year of inclusivity. Get ahead of the curve and discover the below trends to make sure your home is blooming with 2020’s most fashionable florals:
The Top Floral Trends 2020:
‘The first trend we can expect to see in 2020 is a shift toward neutral shades, with soft colour palettes comprised of subtle tonal differences,’ says Lucia Polla, marketing manager at Serenata Flowers. ‘As people are increasingly recognising the need for sustainability and organic produce, we’ve seen that floral trends are beginning to follow suit, with increased demand for natural, earthier tones.
Neo-mint is a colour that trend forecaster WGSN predicted would dominate interiors in 2020 and is described as an ‘oxygenating, fresh tone.'
On the opposite end of the spectrum, psychedelic colour palettes is another top trend that’s set to take design by storm in 2020, according to Serenata. Inspired by colourful prints from the 70s, designers in the fashion and interiors worlds are taking a steer from the decade of Flower Power with the resurgence of unapologetically loud colour combinations.
Lucia says: ‘Give a room an instant injection of personality and create a statement focal point with a vibrant floral arrangement, such as the Floral Ratatouille Bouquet.’
Mental Health has been a big discussion point socially and across news agendas throughout 2019, and 2020 will likely see the continuation of this trend. Serenata Flowers has seen a rise in the use of plants and flowers holistically, particularly to aid health issues both physical and mental.
Lucia explains: ‘Many plants have health benefits – from purifying the air and reducing anxiety to relieving headaches and boosting mood. The Wellbeing Bouquet has been designed specifically for this cause and features a selection of blooms that promote good health and happiness.’
‘Vivid and bright flowers are set to be popular for 2020. Use bold blooms in jewel tones to make a statement and bring some playfulness to your interior space,’ says Caroline Grimble, the lead florist at Bloom & Wild. ‘Take inspiration from the eye catching bouquets within our collaborative range with the master of bright prints, Matthew Williamson,’ she adds.
When it comes to the arranging of flowers, simplicity is going to be key in floral trends 2020. Design trends show an increasing demand for stripped back, minimalist compositions; so if you’re doing your own arrangements keep it simple and you won’t go far wrong.
Smell is the strongest of the five senses, with the ability to bring back strong memories and impact our mood and emotions. Introducing flowers into the home isn’t just about colour schemes and beauty; stock up on freesias, lavender, sweet peas and lilacs to give your home an array of gorgeous, welcoming floral scents.
The trend round-up offers an inspiring mix of styles for every home. Lucia comments: ‘Floral trends 2020 are pointing to another exciting year in floristry. It’s looking to be a particularly inclusive year due to the polar palette trends that are emerging: neutrals vs psychedelics.
‘Whatever your personal taste, flowers are a great way to express personality and spread a little happiness either as a gift or a treat for your own home.’
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