If You’re Thinking of Updating Your Home Before the Holidays, These Are the Furniture Deals I’d Recommend Shopping Before Black Friday

Create a warm, welcoming home for winter with these early Black Friday furniture finds that make it easy

wooden panelled living room with a green modular couch dressed for christmas with a tree
(Image credit: Lulu and Georgia)

As a shopping editor, I spend my days tracking trends and sale cycles – and if there’s one thing I’ve learned, it’s that the smartest shoppers don’t wait until Black Friday itself. Right now, retailers are quietly rolling out their early deals, meaning it is one of the best times of year to invest in quality furniture for less.

Personally, I don't do cheap and cheerful and will never fall for a discounted piece if the quality isn't there. And thanks to my personal and professional shopping habits, I know all the best places to buy affordable furniture, and how to spot a good deal on a great piece.

Whether you’re refreshing your living room ahead of the holidays, upgrading your dining or guest bedroom setup before guests arrive, or finally buying that sofa you’ve had your eye on all year, the current early Black Friday deals deliver on both style and savings.

Where to find the best furniture deals

cozy living room from the joon loloi fall 2025 collection with neutral paneled walls, a large wooden fireplace, neutral rug, and green tapestry print arm chair and ottoman

(Image credit: Joon Loloi)

Below, you'll find some quick links to my favorite furniture stores as well as the best deals that are live right now.

I'll just be focusing on indoor furniture here, but there's a whole separate page for patio furniture deals, of which there are plenty (and I say it's never too late in the year to update an outdoor space).

The best furniture deals to shop now

When is the best time to buy furniture?

modern living room with a large terracotta rug with velvet sofa and armchairs and a large overhead ceiling pendant light

(Image credit: Aimee Song x Lulu and Georgia)

As a general rule, the best time to buy furniture is between seasons: January/February for winter discounts and July/August to scoop up summer savings.

This is when retailers slash their prices in a bid to shift old stock and make room for new models. You could score a deep discount on furniture in the off-season, as long as you're willing to be flexible on colors and fabrics.

But, toward the end of the year we're spoilt with both the Black Friday sales and Boxing Day sales that also boast plenty of hefty discounts too.

Should I wait for a holiday weekend to buy furniture?

Dining room with white wood panelling, wood long dining table, wood dining chairs and low pendant light

(Image credit: McGee & Co)

Most, but not all, major sales periods coincide with federal holidays, including Labor Day and Thanksgiving. You're likely to find the widest range of products at their deepest discounts, because so many stores are in direct competition.

If you can't wait for a holiday weekend, and you've got your eye on particular pieces, then it's worth researching specific store promotions. Often, furniture stores have anniversary sales, with around 20% off the entire site.

How can I tell if I've got a good deal on furniture?

Do your research

Refurnishing your home is a major investment, so you want to get it right the first time. My number-one piece of advice: try your best not to be taken in by deep discounts. The aim of furniture shopping is to find the fairest price on pieces you love, not the lowest price on any old thing.

I suggest you make a wish list of your favorite furniture outside of sales season and stick to it when deals start to drop. If you're shopping on a site that shows customer reviews or FAQs, make sure to read those thoroughly before you buy: it's the best indication of customer service and long-term performance.

See if you're eligible for special discounts

Research your favorite furniture store: you might find they run a newsletter, loyalty program, or social media account you didn't know about. Often, when you sign up, you're rewarded with a one-off special discount (somewhere in the range of 10-20%) as well as early access to future sales.

Make purchases in stages

Trying to find all your favorite pieces at once is exhausting and expensive. You might be better off embracing a slow renovating approach and shopping for pieces individually or in smaller batches.

What's a good price for furniture?

My answer to this question varies from shopper to shopper: it completely depends on which pieces you're buying and how much you're buying at once.

When asked 'how much should I spend on a sofa?', our experts' answers ranged from $1,000 to $5,000. It depends on the materials, the size, the shape, and the brand.

I'm not going to sit here and list every item of furniture you might find in your home. Instead, I'll point you in the direction of a few of our most informative features, so you can find advice that's tailored for you. Here's where to spend and where to save in a home renovation, as well as how much you should budget for home renovations.

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Charlotte Olby
Style & Trends Editor

Charlotte is the style and trends editor at Homes and Gardens and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello!, and as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation - you can follow her journey over on @olbyhome

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