If You’re Thinking of Updating Your Home Before the Holidays, These Are the Furniture Deals I’d Recommend Shopping Before Black Friday
Create a warm, welcoming home for winter with these early Black Friday furniture finds that make it easy
As a shopping editor, I spend my days tracking trends and sale cycles – and if there’s one thing I’ve learned, it’s that the smartest shoppers don’t wait until Black Friday itself. Right now, retailers are quietly rolling out their early deals, meaning it is one of the best times of year to invest in quality furniture for less.
Personally, I don't do cheap and cheerful and will never fall for a discounted piece if the quality isn't there. And thanks to my personal and professional shopping habits, I know all the best places to buy affordable furniture, and how to spot a good deal on a great piece.
Whether you’re refreshing your living room ahead of the holidays, upgrading your dining or guest bedroom setup before guests arrive, or finally buying that sofa you’ve had your eye on all year, the current early Black Friday deals deliver on both style and savings.
So to help you with your own furniture deal hunting mission, I've rounded up all the sales worth shopping right now from my favorites like McGee & Co., Serena & Lily, Lulu and Georgia, Target, and more. Below, you’ll find my edit of the sales that genuinely deliver both style and substance – because the right piece at the right price is always worth the wait.
Where to find the best furniture deals
Below, you'll find some quick links to my favorite furniture stores as well as the best deals that are live right now.
I'll just be focusing on indoor furniture here, but there's a whole separate page for patio furniture deals, of which there are plenty (and I say it's never too late in the year to update an outdoor space).
- Shop up to 70% off in Wayfair's early Black Friday sale
- Shop coastal style in the Serena & Lily sale
- Shop up to 60% off furniture from Pottery Barn
- Shop a selection of timeless furniture at McGee & Co
- Shop on-trend finds in the Anthropologie furniture sale
- Shop Walmart furniture deals
- Shop 20% off sitewide at Hati Home
- Shop up to 30% off early Black Friday at Crate & Barrel
- Shop stylish sales at Lulu & Georgia
- Shop discounts on furniture at Target
- Shop up to 60% off at West Elm
- Shop up to 60% off stylish sectionals at Rove Lab
The best furniture deals to shop now
I've had my eye on this vintage-style dining chair for a while. I love the Seaglass blue and the fact that it is slipcovered, so it can be swapped out for new styles or taken off and washed after the holidays.
Lulu and Georgia make wonderful quality furniture, and their prices reflect this. But you can find some really deep discounts that make this luxury brand more affordable, like this warm burnt butter couch.
This modern farmhouse style pantry cabinet from Walmart seems almost too good to be true. Giving you plenty of extra storage for your kitchen, it boasts two generous drawers, shelves, and ample space for utensils and cooking essentials. Plus, it has been designed with space for a robot vacuum to easily clean underneath. Genius.
Perfect for the holiday season, this versatile ottoman doubles up as extra seating, a spot for resting a tray, or putting up your feet once your guests have departed! It comes in 3 chic fabric choices, each with a solid oak base.
This is a best-seller on Wayfair, and it also gets the Wayfair Verified stamp, which is something I always look out for when shopping on this huge site. I also always look for pictures in the reviews section, and this one is filled with IRL images that look even better than the image above.
A Wayfair classic, this Birch Lane bed comes with glowing reviews and 16 different patterns and prints to choose from for the upholstery – including this chic neutral plaid. This is sure to be a solid investment piece.
With a 20% off discount, this stylish side table is such a great find. It is made from a solid, rattan-wrapped mahogany frame and can be used as a nightstand, side table, or bathroom storage. Plus, it fits in perfectly with the scalloped decor trend.
Designed as part of Erin Vogelpohl's 'My Texas House' line for Walmart, this spacious dresser has been made with a farmhouse-style brushed oak finish and finished with stylish hardware for a chic addition to your bedroom.
Looking to up your hosting ante this holiday season? Perfect for Thanksgiving through to Christmas, this chic burl wood cabinet has plenty of glass and bottle storage, door shelving, and a bar tool drawer.
When is the best time to buy furniture?
As a general rule, the best time to buy furniture is between seasons: January/February for winter discounts and July/August to scoop up summer savings.
This is when retailers slash their prices in a bid to shift old stock and make room for new models. You could score a deep discount on furniture in the off-season, as long as you're willing to be flexible on colors and fabrics.
But, toward the end of the year we're spoilt with both the Black Friday sales and Boxing Day sales that also boast plenty of hefty discounts too.
Should I wait for a holiday weekend to buy furniture?
Most, but not all, major sales periods coincide with federal holidays, including Labor Day and Thanksgiving. You're likely to find the widest range of products at their deepest discounts, because so many stores are in direct competition.
If you can't wait for a holiday weekend, and you've got your eye on particular pieces, then it's worth researching specific store promotions. Often, furniture stores have anniversary sales, with around 20% off the entire site.
How can I tell if I've got a good deal on furniture?
Do your research
Refurnishing your home is a major investment, so you want to get it right the first time. My number-one piece of advice: try your best not to be taken in by deep discounts. The aim of furniture shopping is to find the fairest price on pieces you love, not the lowest price on any old thing.
I suggest you make a wish list of your favorite furniture outside of sales season and stick to it when deals start to drop. If you're shopping on a site that shows customer reviews or FAQs, make sure to read those thoroughly before you buy: it's the best indication of customer service and long-term performance.
See if you're eligible for special discounts
Research your favorite furniture store: you might find they run a newsletter, loyalty program, or social media account you didn't know about. Often, when you sign up, you're rewarded with a one-off special discount (somewhere in the range of 10-20%) as well as early access to future sales.
Make purchases in stages
Trying to find all your favorite pieces at once is exhausting and expensive. You might be better off embracing a slow renovating approach and shopping for pieces individually or in smaller batches.
What's a good price for furniture?
My answer to this question varies from shopper to shopper: it completely depends on which pieces you're buying and how much you're buying at once.
When asked 'how much should I spend on a sofa?', our experts' answers ranged from $1,000 to $5,000. It depends on the materials, the size, the shape, and the brand.
I'm not going to sit here and list every item of furniture you might find in your home. Instead, I'll point you in the direction of a few of our most informative features, so you can find advice that's tailored for you. Here's where to spend and where to save in a home renovation, as well as how much you should budget for home renovations.

Charlotte is the style and trends editor at Homes and Gardens and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello!, and as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation - you can follow her journey over on @olbyhome
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