HGTV Home by Sherwin-Williams' Color of the Year 2023 announced – and it's all about nostalgia

The Vintage Homestead Collection invites you to recreate romantic elements from a bygone era into your future scheme

Dark gray painted living room
(Image credit: HGTV Home by Sherwin-Williams)

Are future design movements rooted in the past? Sherwin-Williams would certainly suggest so. The Vintage Homestead Color Collection, HGTV Home by Sherwin-Williams' 2023 Color Collection of the Year has been unveiled and includes shades that draw from the romantic beauty and balance of a time gone by. 

While the 'paint trend' label suggests these colors are exclusively modern and forward-thinking, the emerging collection is, in fact, influenced by heritage – creating an aesthetic that is familiar in an individualistic way. 

Darkroom(above) is the 2023 Color of the Year, and is described as 'an alluring and classic shade for an eclectic yet modern look'. It's a tone that epitomizes Vintage Homestead's ethos – and we expect it will dominate paint ideas in the seasons ahead. 

Bright entryway and breakfast nook with wooden chairs and a rug

Natural Linen by HGTV Home and Sherwin-Williams

(Image credit: HGTV Home by Sherwin-Williams)

Sherwin-Williams's HGTV Home 2023 collection – what you need to know

'The Vintage Homestead Color Collection offers an effortless look that reveals the importance of being hopeful to find stability and balance,' says Ashley Banbury, the Senior Color Designer at HGTV Home by Sherwin-Williams. 'Our 2023 Color Collection of the Year revives elements from the past that are perfectly paired with vintage, comfortable and classic colors.'

The shades encourage you to find contentment in your home, regardless of your style. Whether you're looking to trial new neutral living room paint ideas in a rural home or you want to add some retro color to your small urban kitchen. 'Sherwin-Williams offers a collection for homes that embodies hope, romanticism, tradition, nostalgia, and comfort,' the label adds. 

Dusty dark pink painted kitchen cabinets and hanging pendent lights

Hot Cocoa by HGTV Home and Sherwin-Williams

(Image credit: HGTV Home by Sherwin-Williams)

The palette features 10 reviving and comfortable colors, including Darkroom, which is the stand-out tone. While the spectrum of shades varies, the meaning behind each one unites them as a palette – and creates the same sense of 'belonging' in your home. The collection also encourages us to rediscover the meaning of home, which translates into our wider decorating ideas

'The combination of familiar tones has been thoughtfully curated by design experts who mix and match color and design from the past for a hopeful future,' they say. 

Dark gray painted living room

Glamour by HGTV Home and Sherwin-Williams

(Image credit: HGTV Home by Sherwin-Williams)

Other notable shades include Austere Gray, which is 2023's solution to decorating with grey with an ever-fashionable green tint. We also love the vintage beauty of Glamour, a shade that works seamlessly in the bathroom (as seen above). 

The colors within the Vintage Homestead Color Collection are available exclusively at Lowe's store and on You can also find out more via HGTV Home by Sherwin-Williams

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.