Gwyneth Paltrow’s Black-and-White Washcloths Redefine American-Made Luxury and Elevate Your Morning Rituals With Plush, Design-Led Style

The Goop founder showcases her morning routine with perfectly subtle washcloths – we found the exact match and stylish, affordable alternatives

Gwyneth Paltrow
(Image credit: Saira MacLeod/WWD via Getty Images)

Plush towels are more than just a part of self-care: they are a design-led statement. Imagine the comforting feeling of stepping into a luxury hotel bathroom, especially on a chilly November morning, and being greeted by the sight of soft, white bath towels. They instantly add dimension, warmth, and a cosy appeal to the space, perfect as we head towards the colder months and the holiday season.

Gwyneth Paltrow elevates this concept further by adding a subtle black stripe to the edge of her favorite bath towel. We spotted her using the washcloth from Matouk's Cairo collection in an Instagram post from Goop. Drying her face with its plush cotton surface is the final, gentle step of her skincare routine.

Carlin van Noppen, a design expert with decades of experience in textiles at Fig Linens and Home, explains: 'Matouk is synonymous with American-made luxury. They are highly committed to American craftsmanship, and it shows in their products. The Cairo towels feel heavier and softer than most mass-market towels, and one touch shows that they are a luxury product.'

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She continues: 'Even if you don't want to commit to buying a full set of luxury towels, a washcloth is a great starting point for testing out if the higher GSM and cotton quality makes a difference to you.

Not only is it the most affordable piece of a towel set, but it's also the one you use on your face. The gentle, plush material can make a difference in your self-care routine.'

Whatever your budget, black and white washcloths are available to suit it. This extra special detail brings that layer of elevation that makes your mornings feel luxurious, a small treat as the days get shorter.

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Sophie Edwards
News Editor

Sophie is a writer and News Editor on the Celebrity Style team at Homes & Gardens. She is fascinated by the intersection of design and popular culture and is particularly passionate about researching trends and interior history. She is an avid pop culture fan and has interviewed Martha Stewart and Hillary Duff.

In her free time, Sophie freelances on design news for Westport Magazine and Livingetc. She also has a newsletter, My Friend's Art, in which she covers music, culture, and fine art through a personal lens. Her fiction has appeared in Love & Squalor and The Isis Magazine.

Before joining Future, Sophie worked in editorial at Fig Linens and Home, a boutique luxury linens brand. She has an MSc from Oxford University and a BA in Creative Writing and Sociology from Sarah Lawrence College.

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