This expert-approved secret will take the hard work out of redesigning your home

Alidad offers a solution to the ‘overwhelming’ part of the redesign process – it will change how you decorate for good

Gold living room designed by Alidad
(Image credit: Alidad)

World-renowned interior designer Alidad has the secret to fine-tuning your style – and it will make decorating feel seamless. 

The London-based expert and founder of the eponymous studio has curated timeless homes for over a decade – and in that time, has mastered the entire design process – including the ‘overwhelming’ starting point. 

While you may have already found the decorating ideas that work for you, Alidad’s secret will ensure the redesign process is as seamless as possible. This is what you need to remember before your next renovation. 

Alidad’s secret to a seamless redesign 

'Timeless' space designed by Alidad

(Image credit: Alidad)

‘If you go [out] and look at things (for example, a wallpaper), it’s overwhelming. Where do you start?’ Alidad shares, in an interview with H&G. He recommends starting with a collection of mini photographs that include pieces you may want to include in your home. 

‘If you do the work before and have a mini collection of photographs or references, it will make your life so much easier. You’ll zoom right towards these things and ignore the others. It won’t overwhelm you. Then, if you stop the worry, you can start working,’ Alidad says.

'Timeless' space designed by Alidad

(Image credit: Alidad)

The designer urges you to browse home design ideas in magazines and on virtual photo boards that may serve as a source of inspiration. 

However, he explains that you should not completely neglect an image just because you don’t like the overall space. Instead, you should look again for one specific piece you may like.

‘Quite often, when people look at a photograph and say they don’t like it, I tell them to look at it again. Is there anything in there that you like? Is there a little chair you like? Is there a little stool you like? People often reject things straight away without looking – but I say, look at it more.'

'Timeless' space designed by Alidad

(Image credit: Alidad)

If there is one piece that you like, then it has done the job. This means the process becomes instantly easier because you know exactly what type of piece you are looking for. 

‘If there is a sofa you like, then you have determined the shape,’ Alidad says. This will allow you to cut out the vast living room sofa ideas available and focus on the one shape you like. 

For more interior design tips from Alidad, you can sign up for his course with Create Academy. This will allow you to explore his teachings further. More information is available via their website. 

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.