Selling up in 2023? The Property Brothers say this unexpected room is your priority for luring buyers

Jonathan and Drew Scott discuss the most-demand feature among house hunters – and how it can make your life simpler

Property Brothers
(Image credit: GettyImages)

Aptly known as the Property Brothers – Drew and Jonathan Scott are forces in (you guessed it) the housing market. 

On their W Network show, real estate expert Drew (who discovers neglected properties) works with licensed contractor Jonathan to renovate fixer-uppers into unrecognizable dream homes – and with this process comes a wealth of knowledge about what buyers want the most in the current climate. 

According to the brothers, 2023 is the year to revolutionize your laundry room ideas – and think big. A luxe laundry room is, apparently, what house buyers want

Property Brothers
Jonathan and Drew Scott

Drew and Jonathan Scott is a design duo who share specialist knowledge in the real estate industry (Drew) and contracting (Jonathan). The siblings front W Network's The Property Brothers and own a production company, Scott Brothers Entertainment. They are also authors of Dream Home (see below) and a children’s book series, Builder Brothers.

Drew says well-organized laundry rooms are in increasing demand – and the most sought-after designs resemble a more luxe laundry suite. These suites often feature 'a folding area, sink and cabinet storage,' he explains to PureWow

'Some have special features, like a steam closet that dries clothes for you,' so you can skip a trip to the dry cleaner.

laundry room butlers sink with shelves and ironing board

(Image credit: Future PLC / Mark Scott)

As Drew says, the most luxurious laundry room have smart features, such as the aforementioned steam closet. However, say the brothers, there is no doubt that all kinds of laundry rooms are popular amongst buyers. And, one of the most impactful ways to dress up an existing space to impress buyers is to efficiently organize your laundry room

'Luxury' features and a tidy laundry closet aside, Jonathan recommends installing a laundry room that is on the same floor as your bedrooms. Some homes, he says, are even adding a washer and dryer to a walk-in closet to ensure the chore is as seamless as possible. 

A laundry room with white shelving and wicker baskets

(Image credit: Paul Raeside/Future)

As the Property Brothers suggest, luxe, well-organized, and well-placed laundry rooms are in demand in 2023. 

But how else can you elevate your laundry room (and impress potential buyers in the process)? Jessica Petrino, educator and appliance expert at AJ Madison, reinforces that location is key – but adds that you should look for appliances with noise-reduction features – especially in spaces close to the bedroom.

'To keep the peace, one should look for models with vibration and noise reduction features,' Jessica says. 

'There are models which offer special sensors to keep heavy loads balanced, even at high spin speeds. This technology keeps noise levels low. From folding shelves to built-in sinks, automatic dispensing systems, antimicrobial parts, and Wi-Fi connectivity – today’s washers are powerful tools.'

Black cabinet, tiled floor, black shelves

(Image credit: Kathleen Walsh Interiors)

If you're working with a small laundry room, Jessica says that putting your appliances side-by-side can 'provide valuable folding space' – or in some cases, stacking the dryer on top of the washer is a 'true space saver.' 

For more tips from Jonathan and Drew, shop for their book below. 

Dream Home: The Property Brothers' Ultimate Guide to Finding & Fixing Your Perfect House – $19.68 on Amazon

Dream Home: The Property Brothers' Ultimate Guide to Finding & Fixing Your Perfect House – $19.68 on Amazon

This book is a comprehensive guide to renovating by the design duo themselves. It covers the ins and outs of buying, selling, and renovating a house, with hundreds of full-color photos throughout. 

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.