Designers say this 'ancient pattern' in Taylor Swift's living room will top design trends in 2024

'It brings a sense of elegance and complexity that's hard to match': Why Taylor is ahead of the curve with this nostalgic statement feature

Taylor Swift
(Image credit: Getty Images)

If anybody is ahead of an emerging trend, it is Taylor Swift. Of course, this year's most talked-about figure has already shown her influence will prevail long into 2024 – in ways far beyond the music industry.  

The singer-songwriter may be currently embarking on her international Era's tour, but designers are most interested in her California home – or, more specifically, her living room, which plays host to a statement paisley sofa. 

Despite designers predicting paisley prints will front sofa trends in the year ahead, patterns like the one seen on Taylor's cream piece have a history rooted in 2000-year-old Indo-European cultures. The design itself originated near Kashmir in the 11th century but became more prevalent in the West in the 1800s following imports of post-Mughal Empire versions of the design from India. 

Since the 19th century, paisley has enjoyed many revivals, including in the '60s, when psychedelic era musicians brought groovy prints to the front of our homes. However, fueled by Taylor's influence, this pattern is forecast to enjoy another era topping design trends. Here's what experts think.

'Paisley is one of those fascinating patterns that has managed to transcend time and space, constantly reinventing itself in the most fashionable ways. The print is set to shine, particularly on living room sofas, in 2024,' says Home Stratosphere's design expert, Keely Smith.

'So, why is paisley making a significant comeback, especially on sofas? There's an increasing trend toward nostalgic revivalism in the interior design space,' she says. 'People are growing tired of the stark, minimalist setups and craving more warmth, detail, and character. With its centuries-old allure and rich historical background, paisley offers precisely that.'

Nostalgic qualities aside, Keely adds that a paisley print exhibits a 'sense of elegance and complexity that's hard to match,' especially when it comes to a sofa.  

'Sofas are often the centerpiece of a room, and paisley turns them into a focal point that's both an artwork and a functional piece.' And she's not alone in her trend forecast. 

Paisley sofa

(Image credit: MINDTHEGAP)

'A predicted trend for 2024: paisley is making a significant comeback of paisley, notably on sofas,' adds New York-based designer Artem Kropovinsky. He adds that the rise is attributed to the growing popularity of bohemian and eclectic styles that embrace bold patterns. 'Paisley brings a luxurious and sophisticated flair to spaces,' he says.

Artem Kropovinsky headshot
Artem Kropovinsky

Based in New York, Artem Kropovinsky, founder of Arsight, has a decade of global design experience. Prioritizing minimalism, sustainability, and authenticity, Artem, alongside his team of professionals, works on projects in the US and worldwide.

When choosing a paisley sofa, Artem recommends choosing a size that complements our room's aesthetics, for example, choosing small for pattern accents in neutral rooms and large for a striking focal point. For the ultimate Taylor-inspired starting point (that will look good in every sized space), we're investing in this intricately patterned cushion below.

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.