Joanna Gaines $30 sell-out water bottle is the star of her collection with Target, according to 24,000 people – once you've seen the fall colors, you'll want one too

Every so often, a product strikes the perfect balance between practicality and style – and right now, that product is the Owala x Hearth & Hand with Magnolia FreeSip water bottle from Target. It’s sleek, smart, and selling out faster than you can say ‘refill’. As it stands, over 24,000 people have already purchased one.

If you're anything like me, you likely carry around your water bottle with you everywhere, so why not make it a good one?

The appeal is easy to see. This stainless steel, triple-insulated bottle keeps drinks icy cold for up to 24 hours. The signature FreeSip lid offers two ways to drink: sip through the built-in straw or tip it back to swig from the wide-mouth opening. A push-button mechanism makes it effortless to open, while a locking carry loop keeps it secure on the go.

The Hearth & Hand with Magnolia edition takes that beloved design and dresses it in colors that feel made for fall 2025. Warm butterscotch yellow, dark olive green, vintage gingham, and a deep red which nods to the season’s cozy, earthy palette while remaining perfectly on-trend for the year ahead.

These soft, nature-inspired tones are a true selling point for me. They are also the perfect dorm room essential for anyone heading to college this year. I've already been asked twice where mine are from.

It’s no wonder these bottles are becoming a lifestyle staple. Their slim base fits perfectly in car cup holders, the leakproof lid means you can toss them in a tote without worry, and they’re durable enough to withstand everyday use. Many fans are buying multiples to rotate between workouts, commutes, and weekend outings.

The truth is, they’re more than just a water bottle; they’re a daily luxury that makes staying hydrated feel like a small act of self-care. And judging by how quickly they vanish from store shelves every restock, it’s safe to say I am a little smitten.

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For faster delivery, the Owala FreeSip Insulated Bottles are also available on Amazon in 21 color options. It is currently the best-selling product in their home and garden range.