Interior Design

Rustic vogue – designer Abigail Ahern explains the latest look we've fallen for

The queen of dark interiors turns up the glamor on cottagecore and introduces rustic vogue for a more refined, contemporary look

Rustic vogue interiors trend in a kitchen
(Image credit: Abigail Ahern)

What is rustic vogue, and why is the interiors' world buzzing about this latest trend? Rustic vogue is an elegant, sophisticated look. It works alongside your home's original features and adds natural textures and accessories in deep, bold or dark colors. 

Think of it this way: the property's bone structure – its original fireplaces, floorboards, country cottage doors and windows provide the rustic. Carefully chosen accessories and colors will provide the vogue. 

Interior designer Abigail Ahern, aka the queen of dark interiors, sums up the look perfectly. 'Rustic Vogue is the cooler, more sophisticated big sister of cottage décor,' she says. 'It’s a little more cultured, a little more citified, glamorous and refined. 

'It marries together elements of country: think wooden floors, vintage rugs, hand-thrown pots, and lots of botanicals. Then adds in more contemporary and architectural elements. For instance, beautiful modern lighting in shiny gold, contemporary artwork, or a beautiful sculptural Willy Guhl chair crafted from concrete. Lust-worthy pieces that make you swoon.'

Dining room with orange tablecloth

(Image credit: Future / David Brittain)

'In terms of color, anything goes,' says Abigail. 'Many people opt for a neutral scheme but I twist it up one stage further and go for soothing, super-restorative, dark, earthy colors with a complementary neutral palette. The thing about this look is that it offers big personality without feeling too country, so statement pieces like artwork, mirrors and objects are key.

'And for materials, wood, clay, cashmere, concrete, and metal all work. Timeless materials matched with warmth nail the look.'

See: The cottagecore trend – here's how to get the look in your home

rustic vogue trend in a bedroom with beams and original features

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Ana Moisin, head interior designer at OKA agrees. 'The rustic vogue trend is perfect for mixing the old and the new, where existing sentimental vintage pieces are set against modern sofas, dining sets and coffee tables,' she says. 

'For a timeless look, opt for natural or dark muted tones rather than bold patterns on large furniture such as sofas and armchairs. This will ensure a well-balanced color scheme that complements the rich architectural details. 

'To finish this look, work with a variety of textures, from luscious velvets to solid aged timbers and rattan. Make sure to focus the accent color tones and stronger patterns on the small accessories like table lamps, rugs and throws.'

rustic vogue trend in bedroom

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'The rustic vogue trend is perfect for those who love that cosy cottage feel but want more finesse,' adds Simon Blackely, managing director at Ian Mankin

Rustic vogue

(Image credit:

'Our approach is to take beautifully crafted heirloom pieces and antiques with a lived-in, homely feel and combine these with beautifully finished textiles in natural yarns such as crisp linen, cotton and smooth wools. It's not about slouchy laundered fabrics and a raw unfinished feel, it’s a sharp tailored finish. 

'This is a considered design style. It’s perfect for adding personality and color to properties where you may not want to commit to paint’s permanence.'

Karen Darlow

Karen is the houses editor for and homes editor for the brand’s sister titles, Period Living and Country Homes & Interiors, and an experienced writer on interiors and gardens. She loves visiting historic houses for Period Living and writing about rural properties for Country Homes & Interiors, and working with photographers to capture all shapes and sizes of properties. Karen began her career as a sub editor at Hi-Fi News and Record Review magazine. Her move to women’s magazines came soon after, in the shape of Living magazine, which covered cookery, fashion, beauty, homes and gardening. From Living Karen moved to Ideal Home magazine, where as deputy chief sub, then chief sub, she started to really take an interest in properties, architecture, interior design and gardening.