Interior Design

Sims Hilditch's new collection is a chic celebration of the British countryside – in collaboration with George Smith

The minimalist icons are designed to bring organic beauty to country and urban homes alike

George Smith x Sims Hilditch
(Image credit: George Smith x Sims Hilditch)

Sims Hilditch has teamed up with upholstered furniture masters George Smith to create an ode to British craftsmanship – that will endure for generations.

The capsule collection – which is a first for H&G favorite Sims Hilditch – pays homage to quintessential design and is curated to suit both country and urban homes. The partnership combines Sims Hilditch's contemporary elegant design quirks with George Smith's heritage in upholstery to create pieces that ooze an unrivalled sophistication – and an ornate aesthetic.

Together, Emma Sims-Hilditch and George Smith accentuated the pieces' curved profiles – to create statement pieces that will reinvent your living room furniture ideas – and maintain their beauty for years ahead. 

George Smith x Sims Hilditch

(Image credit: George Smith x Sims Hilditch)

With their pillow backs and sloped arms, the chairs and sofa present a unique balance between comfort and formality. This is the living room idea that will allow you to live comfortably without sacrificing style. 

Admirers of Emma's work will already recognize the designer's love for the British countryside – and this collection offers the perfect palette for her to exhibit her adoration. 

When curating an interior, Emma and her team draw from the local landscape and architectural assets to inform the overall design language – and this collection is no exception. 

George Smith x Sims Hilditch

(Image credit: George Smith x Sims Hilditch)

The designer worked with George Smith to create beautifully minimalist and versatile pieces that mirror the organic curves of the countryside. Similarly, the pieces express a love of nature through floral linens, tactile wools, and regent velvets that are perfect for the cozier months ahead. 

Plus, the collection may celebrate nature, but its impact on the environment is even more important. Thankfully, sustainability is at the core of the duo's ethos – as Emma and George Smith are dedicated to sourcing locally, lowering carbon footprints, and using eco-friendly materials. So, your next investment piece doesn't only look good – but it does good too. 

George Smith x Sims Hilditch

(Image credit: George Smith x Sims Hilditch)

'We design with timelessness in mind choosing materials that will withstand everyday living. Our businesses are well aligned, and we have a shared vision to design with longevity, authenticity, and quality craftsmanship,' explains Emma in the discussion of her traditional living room ideas.

George Smith x Sims Hilditch

(Image credit: George Smith x Sims Hilditch)

Naomi Roberts, the Head of Brand Communications at Sims Hilditch, mirrors Emma's thoughts, adding that the collection with George Smith is natural – and a delightful fit. 

'We believe that inspirational interiors require exceptional furniture; crafted and tailored for ultimate luxury; this Collection embodies those principles, and we cannot wait for our clients to experience the pieces,' Naomi adds. 

George Smith x Sims Hilditch

(Image credit: George Smith x Sims Hilditch)

Pieces are available to buy online via the George Smith website from today, Saturday 11th September. 

Megan Slack
Megan Slack

Megan is a News Writer across Future Plc's Homes titles. She has a background in national newspapers in the UK and has experience in fashion and travel journalism, which she previously practised whilst living in Paris and New York City. Her adoration for these fashion capitals means she particularly enjoys writing about upcoming styles and trends for Homes & Gardens. Megan also loves discovering vintage pieces in her spare time, meaning her decor is largely influenced by the beauty of the jazz age.