Interior Design

Tricia Guild reveals her inspirations for creating contemporary interiors – with soul

Tricia Guild, OBE, Founder and Creative Director of Designers Guild tells H&G exclusively how she her creativity is sparked

Tricia Guild of Designers Guild
(Image credit: Designers Guild)

Tricia Guild is famed as the powerhouse behind British brand Designers Guild. Established in 1970, the company has offices in London, New York and Munich, and designs and wholesales furnishing fabrics, wallcoverings, upholstery and bed and bath collections worldwide. But how does Tricia, founder and creative director, source her interior design ideas?

'I find that inspiration for my work can strike at almost any time – nature and the landscape are of course constant sources of joy but it could just as easily be something much more mundane – shop fronts or packaging, book covers and magazines, patterns and colors surround us,' she reveals. 'The idea is to be open to creativity and welcome it into one’s life, noting its ability to make you feel something – uplifting or otherwise.'

Green living room by Designers Guild

(Image credit: Designers Guild)

'Creativity and artistry run through our work at Designers Guild and is the bedrock of what we do – we are always trying to push boundaries and develop our creative language further. There is something soulful about creating new designs by hand that is incredibly special. I adore the painterly quality of our designs and love to use them in a modern way; contrasting the hand painted feel with contemporary architecture.'

Designers Guild Wallpaper

(Image credit: Designers Guild)

'There is a notion that a modern interior should be devoid of color and pattern, that somehow colors and pattern detract from the purity of modern style and it is an idea that I wholeheartedly refute. 

'To me, color, pattern and texture accentuate the minimal; abstract, geometric designs bring vitality and personality to simpler styles. Perhaps large-scale florals are not your thing, but a smart painterly geometric pattern can look every bit as modern and add that vital ingredient to your space – soul.'

Living room in green by Designers Guild

(Image credit: Designers Guild)

'So, if your personal style is more contemporary, don’t fall in to the trap of plain white walls and equally feel you should stint on the artistry and creativity – let them in and enjoy.'

Blue bedroom by Designers Guild

(Image credit: Designers Guild)
Tricia Guild
Tricia Guild

Tricia Guild OBE is the creative force of Designers Guild and has been at the forefront of interior design since starting the company in the early '70s. Internationally renowned for her passion for color, pattern and texture as well as her signature lifestyle brand and books, Tricia Guild has been setting the pace with her dynamic and innovative collections, instantly recognisable for her unique and contemporary style.