News

Experts reveal how sustainable house staging is the key to selling a house now

If you’re selling your home this spring, make sure you put those all-important sustainable features front and centre

living room with green sofa and lamp
(Image credit: Future Plc)

Homestaging has become a crucial part of selling a home in recent years. However, in the last year beyond making a home look attractive, showcasing the eco-friendly aspects of your home could increase the odds of staging a home to sell quickly.

'Framing sustainable home and community features front and center when putting the property to market - albeit with smart technology integration and making use of natural resources – is a sure-fire way to captivate the attention of buyers,' says homestager Kirsty Fisher, business development manager at home-staging company Lemon & Lime Interiors (opens in new tab)

green shaker kitchen with white higher cabinets sustainable kitchens

(Image credit: Sustainable Kitchens)

In a survey for home insurance company Aviva (opens in new tab), two thirds of homebuyers say they would consider buying an eco-house or sustainably-built home, with almost a quarter of this group of people saying it would actually be a priority for them.

When it comes to sustainability features these house buyers want there’s a growing choice adds Kirsty: 'Whether it be long-lasting and energy-saving alternatives or the presentation of upcycled furnishings on initial viewings, current buyers are finding themselves more drawn to eco-friendly spaces.'

Solar lighting in raised brick wall at front of house

(Image credit: Kichler for Riverbend Home)

How much value can sustainable features add?

Ben Fisher, a real estate investor and owner of wealth management company The Fisher Group (opens in new tab) believes that at least 70 percent of homebuyers are now demanding sustainable features. 'I’d say that eight out of 10 buyers are even ready to pay around 45 percent extra only to get environmentally friendly homes.

'Most of the buyers want Energy Star-rated windows and appliances, or triple-pane insulated glass windows higher than the required codes, efficient lighting, water-conserving toilets and tankless water heaters.”

How to stage sustainable home features

Some sustainable features may be less than obvious, so make sure you highlight these to your broker and buyers, says Amy Stansfield, home expert at wallcoverings company, Wall Sauce (opens in new tab). 'Of course, anyone will be able to see the solar panels on your roof but do they know that you have low-VOC wallpapers that use eco-friendly inks? Or that the wallpaper you have used is recyclable?'

Not all sustainable features have to be big-ticket items costing thousands of dollars. Climate-aware touches – literally – needn’t cost the earth, says Erin Sykes, chief economist at Nest Seekers International (opens in new tab).

Reclaimed wooden room with blue bedding

(Image credit: Future Plc)

'I like to see reclaimed hardwood accents, for instance,' she says. 'Reclaimed and repurposed wood gives a unique sense of history and texture to a space. And then, super-modern additions such as smart thermostats and lights. These are not just eco-friendly, but efficient. Being able to adjust thermostats and lights remotely is a big win for busy folks or those who travel often.'

If you're looking to sell up put in the effort to highlight any sustainable or energy-saving features. The little features could all add up to a substantial premium and an eager buyer.

Jayne Dowle
Jayne Dowle

Jayne Dowle is an award-winning freelance gardening, homes and property writer who writes about everything from swimming ponds to skyscraper apartments, for publications including Sunday Times Home, Times Bricks & Mortar, Grand Designs, House Beautiful and The Spectator. Awarded the Garden Journalist of the Year accolade at the Property Press Awards in 2021, she has a degree in English Language and Literature from the University of Oxford and a lifelong love of homes, interiors and gardens. Her first memories include planting potatoes with her grandfather and drawing houses. Her own garden - her fourth - at home in a 1920s house in Yorkshire, is south-facing and on the side of a valley. It’s a constant challenge.