Inside London's WOW!house 2024 – explore the looks from one of the biggest designer showcases in the world

Take a look inside the biggest design showcase of the year at Design Centre Chelsea Harbour

(Image credit: James McDonald)

It's like Christmas has come early in London in June for the interior design buffs - the time of year when interior designers and admirers flock to Chelsea Harbour to be dazzled by Wow!house - a pop-up network of display rooms showcasing the boldest and brightest ideas in homes and gardens.

For the third year running, the installation at Design Centre Chelsea Harbour is back, and this year it's more impressive than ever. A walk through the nineteen spaces gives a crucial insight into important design trends of 2024. Here, we take a look inside every room throughout the Wow!house and highlight our key takeaways.

1. Zoffany Enrance Hall by Benedict Foley

showroom with patterned silk hanging on wall and silk sofa and pillars with vase and silk flowers

(Image credit: James McDonald)

For the grand entrance of the 'house', Benedict Foley evokes a 19th-century ballroom in Sicily, with a hint of a Jacobean stately home inspired by Zoffany who sponsored the space. Layered pattern, fabric drapes, and rich jewel tones create a dramatic start to the showcase.

2. Watts 1874's Legend room by Alidad

living room full of stuff in gothic style and dark colours

(Image credit: James McDonald)

Alidad’s starting point was a huge Renaissance illustration that was re-imagined in 1889 by the co-founder of the room's sponsor, Watts 1874. He used the design to cover the walls, and layers with antique furniture and textiles to create a space that feels rich with layers of history.

3. Dedar Studio by Fosbury Architecture

stylised space

(Image credit: James McDonald)

The Study by Fosbury Architects sponsored by Dedar is a playful exploration of the blurred boundary between 'home' and 'office' – a minimalist and stylized study-like space that emphasizes the textural quality of Dedar's fabrics.

4. The Rug Company Dining room by Fen Fulk

dining room with maximalist design

(Image credit: James McDonald)

In the dining room designed by Ken Fulk and sponsored by the Rug Company, the focus here is on storytelling. 'Rugs are woven creations that have been telling stories of our humanity for thousands of years,' explains Ken.

5. Tissus D'Helene Drawing room by Guy Goodfellow

sitting room with pillars and chair and book shelf

(Image credit: James McDonald)

Next up is the Tissus D'Helene drawing room designed by Guy Goodfellow, where the designer showcases his exceptional ability to blend antiques with modern design, mastering transitional style, complimented by Tissus D'Helene's exceptional fabrics and wallcoverings.

6. Jamb London bedroom by Charlotte Freemantle and Will Fisher

bedroom with four poster

(Image credit: James McDonald)

The primary bedroom of the house is designed by Charlotte Freemantle and Will Fisher of Jamb London, who took inspiration from the palettes and drapery seen in Renaissance paintings. The four-poster bed is a new addition to Jamb's collection – modeled from a Chippendale.

7. House of Rohl bathroom by Michaelis Boyd

bathroom with double vanity with skirt and bench

(Image credit: James McDonald)

Michaelis Boyd wanted to create a dream-like bathroom where time stood still, to highlight the importance of giving in to relaxation from time to time. With the help of their sponsors House of Rohl they have created a a series of beautiful interconnecting bath, shower, and wash zones.

8. Colefax and Fowler Morning room by Lucy Hammond Giles

sitting room with floral chaise

(Image credit: James McDonald)

Described by designer Lucy Hammond Giles as 'a pretty room for being contentedly solitary,' the Morning Room sponsored by Colefax & Fowler celebrates the history of the longest-established decorating firm in the UK – Sibyl Colefax & John Fowler's celebrate their 90th anniversary this year.

9. McKinnon and Harris Courtyard by Katharine Pooley

outdoor terrace with tennis chair and roses

(Image credit: James McDonald)

This quintessentially British green space that breaks up the house in the middle for a welcome breath of fresh air was created by interior designer Katharine Pooley, sponsored by luxury outdoor furniture makers McKinnon and Harris. The rose-lined terrace is designed to evoke the Wimbledon tennis championships.

10. Schumacher bedroom by Veere Greeney Associates

bedroom with four poster

(Image credit: James McDonald)

The second bedroom displays a match made in heaven - design icon Veere Greeney for room sponsor Schumacher – masters of fabric design. Beautiful Schumacher Damask envelops the four-poster bed contrasting the pared-back large-scale brown check that forms the backdrop.

11. Zimmer and Rohde bedroom suite by Tolu Adeko


(Image credit: James McDonald)

'Our room design is a homage to the art of travel and textiles in the early 20th century,' explains its creator Tolù Adẹ̀kọ́ of Adẹ̀kọ & Co. Adẹ̀kọ́’s starting point was Zimmer + Rohde’s fascinating, 125-year-old fabric archive. Layers of rich texture and fabric envelop the opulent space.

12. Sicis bathroom by Maurizio Leo Placuzzi

double vanity

(Image credit: James McDonald)

In the second bathroom of the Wow!house, awakening Spring is the central theme. Designed by Maurizio Leo Placuzzi, founder and president of SICIS – the Ravenna-based company that sponsored the space, the room is filled with layered textures and handcrafted materials, including a spectacular SICIS mosaic bathtub.

13. Chase Erwin Library by Andrea Benedettini

library with seating area sofa and arm chairs

(Image credit: James McDonald)

The library of the house is designed around the concept of ballet and theatre - designer Andrea Benedittini used to be a ballet dancer. Classic meets contemporary and an inviting, cocooning atmosphere is created by his generous layering of Chase Erwin’s fabrics – the room's sponsor.

14. Study by Anahita Rigby

study with shelf and seating area

(Image credit: James McDonald)

'East meets West' is the overarching theme of the Wow!house Study. Anahita Rigby's greatest influences were Georgian England and Japan, but she keeps the space contemporary with polished metal accents, modern art, and an eye-catching fuschia pink pendant light.

15. Sitting room by Sophie Ashby for United in Design

Living room with sofa and artwork

(Image credit: James McDonald)

Like all of Studio Ashby's projects, the sitting room is a warm and relaxing space full of color and creativity. Sponsored by United in Design, Sophie Ashby highlights the ongoing issue of lack of diversity in the industry by championing makers and designers from diverse backgrounds.

16. The Dining Space by Suzy Hoodless

living room

(Image credit: James McDonald)

'A haven immersed in natural textures and hues' is how Suzy Hoodless describes the dining room she designed. The palette is rich and earthy, and natural finishes and textures give the space a cossetting atmosphere. Furnishings are cool and contemporary.

17. Home Bar by OZA Design

home bar

(Image credit: James McDonald)

The soulful sanctuary that is the Home Bar is a reflection of the dual heritage of the designers behind it - OZA Design is founded by Özge Öztürk and Alexandre Simeray, of Turkish and French origin respectively. The bar is full of creative details, such as saffron-infused clay walls. The lounge chair and side table are from the design studios' inaugural
furniture collection.

18. Martin Moore Kitchen with Studio Vero

kitchen island

(Image credit: James McDonald)

'A kitchen for people who love gastronomy and art, and those who like to entertain' is how Studio Vero describes their kitchen, which launches the room sponsor's, Martin Moore's, 50th-anniversary collection. Crafted from natural timber in a pale-washed finish, the highlight is the island made from handmade tiles inspired by European cafés.

19. Summit Terrace by Fernando Wong

terrace with outdoor sofa

(Image credit: James McDonald)

Landscape designer Fernando Wong describes his terrace as 'a lush oasis in the middle of a civilised jungle'. The final space evokes Palm Beach in the 1920s and is full of palms, oversized planters, and a showcase of handmade teak outdoor furniture by Summit, who collaborated with Wong on the space.

It's safe to say we at H&G are once again, truly wowed by the creativity, innovation, and exceptional design on show at Design Centre Chelsea Harbour. Wow!house 2024 is full of layered interiors that tell stories of thoughtful and collaborative design journeys, and by partnering with United in Design, the event crucially flags the ongoing issue of lack of diversity in the design world.

With each space being unique, the event is by no means trend-focused, yet if we were to pull out any recurring themes, it would be a leaning towards creating characterful interiors rich with handmade and historical objects, and a celebration of the materiality of textures, and opulent jewel-like tones.

Wow!house is open now until 4th July 2024, Monday to Saturday from 10am – 6pm. Tickets cost £25.

Holly Ransome
Editorial Assistant