Where to Buy Paint – A Designer-Approved Guide to the Top-Rated Brands in the US
A deep dive into everything you need to know about shopping for paint from the best US paint brands
Shopping for paint is a key part of most decorating projects, but it's often one that involves endless deliberation when finding the right color, finish, and quantity, especially if you're buying from a brand you haven't used before.
And while there are plenty of ways to actually shop for paint – online, at your local paint stores, or at brand showrooms – feeling unsure about where to start isn't uncommon. With that in mind, we're taking away the guesswork with our guide that covers pretty much everything you'll need to know about the paint-buying process.
Article continues belowHow to Choose the Right Paint Brand
In this entryway, Benjamin Moore's Dark Royal Blue was used in a satin finish.
Choosing a paint brand is the first step in the paint-buying process, and there are lots of factors to consider when comparing brands. The first consideration, and perhaps most obvious, is the color selection – some brands lean classic, while others feel much more contemporary, so you should start with a brand that feels aligned with your interior style.
The quality of the paint is equally important, and, as you'll find out below, certain brands are praised for their pigment-rich paints and durable paint finishes. Some brands have a limited range of finishes to choose from, while others have an extensive. If you have a particular finish in mind, high-gloss, for example, it can be useful to choose a brand that is widely known for its reflective finishes.
Price is also an important consideration. If you have a decorative look in mind for a certain room, perhaps a specific shade of red, investing in a design-forward paint brand that specializes in its color palette can be worth the money. If you're looking for a neutral paint to coat many surfaces throughout your home, the likes of Benjamin Moore and Sherwin-Williams are safe bets.
The Best Paint Brands in the US
From Farrow & Ball to Sherwin-Williams, Benjamin Moore to Behr, designers reveal what makes them shop at their respective favorite paint brands, helping you to find the best match for your priorities when it comes to paint.
Benjamin Moore
In this dining area, Benjamin Moore's Atmospheric was used to color-drench the space.
Dating all the way back to 1883 in New York, Benjamin Moore is a well-known paint brand across the US, and its paint shades are incredibly popular among interior designers. It offers an extensive range of colors, primers, and paint finishes, covering interiors and exteriors.
'We really love their color selection,' says the Philadelphia-based designer Michelle Gage, who often uses Benjamin Moore paint colors in her projects. 'They offer over 3,500 premium paint options, which is wonderful when we’re looking for that “just right” shade. We love Benjamin Moore’s tools and resources; it makes our job easy, and we’re also confident that the end result will make our clients happy.'
When it comes to choosing colors from Benjamin Moore, Michelle says that it covers all sorts of interior design styles. 'Every project we do is different, so what we’re looking for changes with each design – we may be looking for bold and bright hues to provide a punchy backdrop or something more neutral to let, let’s say, the sofa shine,' the designer explains.
Aside from its extensive color range, the brand is also celebrated for its durable finishes. 'My go-to choice is Regal Select Interior,' says Michelle. 'It’s crafted with precision, and the outstanding washability and scuff resistance mean my designs hold up to real life. I feel at ease knowing the product and color will stand the test of time.'
It's also easy to get hold of Benjamin Moore paint, not least because it is stocked in over 7,500 retailers throughout North America, which you can search with its store locator. 'Benjamin Moore paints are available through locally owned retailers, and you can find products, colors, and inspiration both online and in-store,' explains Michelle.
Sherwin-Williams
In this calming living room, Sherwin-Williams' Greek Villa adds softness to the walls.
Sherwin-Williams is a popular US paint brand that dates all the way back to 1866. Offering an extensive range of colors, finishes, and coatings, it is known for its professional products, while it also has lots of helpful tools, such as an online color visualizer and an app for color recommendations. It also highlights seasonal shades with its 'Color of the Month' series.
The Texas-based designer Marie Flanigan regularly turns to Sherwin-Williams paint products for her interior projects. 'I return to Sherwin-Williams because the color library is expansive but also dependable, which makes it easier to design with confidence,' she says.
Many of Sherwin-Williams' best-selling paints are white paints, from Alabaster to Shoji White, but Greek Villa is a standout shade for Marie. 'In my own home, Greek Villa offered a soft warmth that felt inviting without being too creamy,' she adds. 'I recently used Carriage Door in a lacquered finish for a lounge, and it created a rich, tailored mood that felt very intentional.'
Its wide range of paint finishes is another pull to the brand for Marie. 'I am especially drawn to higher gloss and lacquered finishes when I want depth and a more elevated feel,' she explains. 'In contrast, their matte and low sheen paints are beautiful for everyday spaces because they soften light and feel timeless. The finish always supports the overall mood I am trying to create.'
In addition to shopping online, there are thousands of Sherwin-Williams paint stores across the US, making it easy to shop for their products in person.
Farrow & Ball
Farrow & Ball's Brinjal adds warmth and depth to this mudroom.
Founded in Dorset, England, Farrow & Ball is a coveted British paint brand that's known for its pigment-rich colors and eco-friendly approach: handcrafting each of its products with sustainable ingredients. Although British craft is its core, it has a cult following in the US, with showrooms in various states, from California to New York.
'I’m consistently drawn to Farrow & Ball for a few key reasons, but it really comes down to the quality and intentionality behind their colors,' says the NYC designer Jennifer Hunter. 'First, their palette feels incredibly considered. Rather than overwhelming you with endless options, every shade is curated, which makes it much easier to find colors that feel timeless and cohesive. There’s a restraint to their collection that I really appreciate as a designer.'
'Farrow & Ball offers what I would call a refined approach to the color wheel,' agrees the designer Katherine Shenaman. 'Their palette usually appeals to a more mature audience, whether in age or in experience, when it comes to design. The clients who appreciate their colors usually have an educated eye, as far as design, and appreciate interiors that are sophisticated and elegant, while still having a bit of depth and perhaps even a bit of gravitas.'
While Jennifer praises Farrow & Ball for its curated palette, the quality of the paint itself is what keeps her coming back. 'Their paints are so richly pigmented that the shades shift beautifully throughout the day, depending on the light,' she explains. 'A color never feels flat as it has dimension and movement.'
Farrow & Ball's Pink Ground is popular because it doesn't lean to sweet – a sophisticated pink paint.
You'll likely have heard of Farrow & Ball's most popular paints, from Hague Blue to Setting Plaster, most of which have a slightly darkened, aged quality to them. 'Inchyra Blue is a perfect example of a beautifully deep ocean blue that has green, blue, and gray,' says Katherine. 'Pink Ground is another favorite, and I’ve used it multiple times in nurseries and young girls' rooms.'
There are various paint finishes available at Farrow & Ball, from flat to eggshell, but its gloss finishes are a favorite for Jennifer. 'We love using Farrow & Ball in Full Gloss because it completely transforms how a color reads in a space,' she adds. 'Full Gloss is their highest-shine finish, which means it reflects a significant amount of light and gives that almost lacquered, mirror-like effect.'
To shop Farrow & Ball, you can visit one of their showrooms and order online, or you can head to one of their many stockists, which include the likes of Ring's End and Catalina Paint. 'The Paint Store at Ronald Shaffer Interiors in West Palm Beach is the local supplier for Farrow & Ball,' explains Katherine, who is based in Florida.
While you can easily order directly from their site, you can also browse all of Farrow & Ball's showrooms and stockists here.
Backdrop
In this snug room, the walls were painted with Backdrop's Kismet, along with Pretty Ugly on the ceiling.
Founded in 2018, Backdrop is a Los Angeles-based paint brand that has a cool and contemporary edge, reflected in its streamlined paint finishes and design-forward color range.
Modern interior designers turn to Backdrop when selecting paint shades for their projects. 'We’re drawn to Backdrop’s edit of colors,' say Chelsey Cox and Rachel Rector of Florida-based design studio Chinotto House. 'There’s a confidence to the palette, whether it leans bright and playful or deep and saturated. The tones land with a clear sense of mood.'
Kristina Khersonsky, the designer behind LA-based STUDIO KEETA, is another fan of Backdrop. 'Backdrop has a thoughtful, edited color palette,' she says. 'They offer a tightly curated set of colors that feel interesting and current and help with decision fatigue. Their colors are named and marketed in a way that helps visualize the essence, not just the hue. They are also of great quality with low VOC and are Green Wise Certified.'
'I love a wide range of their colors,' Kristina adds. 'Our go-to white paint is Harvest Moon. It’s a crisp white with a subtle warm undertone that doesn’t lean too yellow or too pink. We’ve also used Masterpiece Theatre in a powder bathroom, which is one of my favorite colors they offer at the moment. It’s an opulent olive brown that feels both unusual and familiar.'
When shopping for Backdrop paint, it has selected stockists across the US, including Schumacher, which is where Kristina sources it. Or, you can shop for Backdrop paints directly from their website. 'Backdrop’s team is a big part of why we keep coming back,' say Chelsey and Rachel. 'From swatches to final orders, the process feels supported and easy. That level of service matters to us, especially when we’re sourcing across multiple elements for a project.'
Fine Paints of Europe
If you want to add drama to a room, consider going for a high-gloss finish.
With products manufactured in the Netherlands, Fine Paints of Europe prides itself on the quality of its products: paint formulas that result in an elevated look while offering longevity to last for years to come.
The Texas designer Courtnay Tartt Elias of Creative Tonic Design turns to Fine Paints of Europe for her projects, citing its impressive quality and color range. 'If you know me, you know I love a high-gloss finish, and that quality is key,' she says. 'Fine Paints of Europe gets it right every time.'
'Beyond the quality, the colors are a huge draw,' she says. 'The range is extraordinary, and the intensity of the shades is unlike anything else on the market. They've got a depth and richness that reads so beautifully in a finished space. I keep coming back to them, project after project, because I know I can find the color I want and never have to doubt the quality.'
'Their Hollandlac line produces a finish that is truly in a class of its own,' she explains. 'If a project of mine involves high-gloss lacquer (and quite a few of them do!), it is almost certainly going to involve Fine Paints of Europe. The Hollandlac Brilliant is incredibly densely pigmented and dries into an almost mirror-like finish.'
To shop for this Dutch-based paint brand, head to one of its retailers across the US. 'Here in Houston, I source mine through Moxie – I love everything in their store, paint included,' adds Courtnay.
Behr
Behr's Natural White is Leanne Ford's 'go-to exterior white', as used here.
Based in Santa Ana, California, Behr Paint Company is available exclusively at The Home Depot. In addition to its interior paints, it is known for its exterior paints, from wood stains to floor paints.
The Pennsylvania-based interior designer Leanne Ford is a fan of Behr's paint products, using various shades for her projects – most notably, its neutral paints.
A favorite of Leanne's is Ultra Pure White. 'You can get this one right off the shelf and paint away,' she says. 'My friends will write to me constantly to ask which paint to use, and this is my forever suggestion. It’s the perfect white for a modern space – no tint, and it works well in high gloss or flat. I love it.'
When looking for something warmer, Leanne turns to Behr's Crisp Linen. 'I am currently on my third project where I am covering both the interior and exterior in it,' she says.
Another go-to white paint from Behr for Leanne is Blank Canvas. 'It’s warm and welcoming but still clean and fresh with a hint of vintage,' she says. 'And, quite literally, creates a blank canvas for you to create on.'
In addition to visiting your local Home Depot, you can also shop online and order directly from the Behr website.
C2 Paint
C2’s Bella Donna C2-782 is a lavender paint that creates a whimsical feel in this bedroom.
Focused on its craft and timeless approach to color, C2 Paint is an independent American paint brand that offers artisan products. Each of its paints – from interior finishes to exterior – is low VOC, making it a good choice if you're looking for an environmentally-conscious brand.
Its paint colors don't feature any black ink, instead focusing on dynamic colors that feel inspired by the natural world. 'As a designer, what I really like about C2's paint shades is the color mix of their complex pigment formulas, not just adding white to a few tints,' says the Chicago designer Elizabeth Drake. 'It makes such a difference how the sunlight bounces off the color, giving more of an artistry feel than functional.'
'I’ve loved using Margarita C2-657,' she adds. 'It’s a fern green but with enough lemon and lime undertones to give it life – perfect for north-facing rooms. It brings its own sunshine to the room.'
You can use its helpful store locator to find a retailer where you can shop for C2 Paint in-person across the US, or you can order paint online. 'I got hooked on C2 when the dealer was near our studio, but when he retired, I started ordering it online from the website,' says Elizabeth.
Additional Paint Brands to Explore
- Little Greene: A British paint brand known for its environmentally-friendly paint products. Its color range is steeped in British heritage, making it a good option for more traditional decorating ideas. It has a showroom in Greenwich, Connecticut, and is stocked at various US retailers.
- Graham & Brown: In addition to its wallpaper designs, British-based Graham & Brown offers paint colors that feel timeless, livable, and full of charm. It recently held a temporary pop-up in NYC, and you can order paints directly from its website.
- Valspar: Valspar is a 200-year-old paint brand that offers an extensive range of colors and finishes, from wood stains to floor paints. You can shop Valspar products at Lowe’s, as well as at independent retailers.
- Clare: With a focus on making shopping for paint easy, Clare is an online paint brand with helpful swatch bundles to simplify the selection process. Its products are also zero VOC.
Where to Buy Paint: Online vs In-Store
Benjamin Moore's Dark Teal is a moody green-blue that was used in this home office.
Ordering paint directly from a brand website is often the easiest way to purchase paint, but visiting a showroom to browse color selections can be a great way to gain room color ideas and get first-hand expert advice.
If you know which general color you want for a room, but don't have a specific shade in mind, comparing various tones in a showroom or paint store can be really useful, and it means that you don't need to order endless samples. You'll also be able to see what paint finishes a brand offers, and chat with an expert about the best suit for your project – something that can be tricky to understand if you're not already familiar with the brand and its products.
Aside from project-specific shopping, visiting paint brands' showrooms in person can be a wonderful way to gain fresh ideas for future projects, and you may find yourself drawn to a color that you wouldn't have looked twice at online.
How to Buy Paint Online
Buying paint online is easier than ever, with many of the biggest paint brands providing useful tools to make the whole process straightforward. That said, it's important to consider various factors before purchasing.
Firstly, order samples online of your chosen colors. In addition to the more traditional sample pots, you'll find that some brands also offer peel-and-stick color cards that allow you to move the sample around the walls to test in different lights. 'We always start by swatching the paints in the space,' says Jennifer Hunter. 'Even if it’s a color we’ve used before, we’ll swatch it again in the new space. Light changes everything, and a color can read completely differently depending on orientation, time of day, and surrounding materials.'
The high-gloss paint used on the ceiling gives it a mirror-like look.
Once you've chosen your colors, you also need to compare the different finishes. Gloss finishes create a statement look and reflect lots of light; satin paints are mid-sheen and wipeable, making them a good choice for high-traffic areas. Eggshell is a popular finish for interiors, offering a subtle level of sheen, while matte finishes provide a rich, chalky look with even less sheen. Flat paints have no sheen, offering a velvety look and disguising wall imperfections the most.
With your paint colors and finishes selected, think about how much you will need for your project. Helpfully, many brands, such as Benjamin Moore, have a paint calculator on their website so you can get a good idea of how many tins you'll need. Do your research to find out how many coats of paint each brand generally requires, too. If you're on the cusp of needing another tin, it's usually a good idea to purchase this at the same time, since there can sometimes be slight differences between batch numbers.
Before placing your order, make sure to check the specific return and exchange policy of your chosen brand. And, if you don't already have all the painting equipment you need, some brands also sell brushes and rollers on their site, so you can order everything all at once.
Designer Tips for Getting it Right
In this neutral living room, Behr's Crisp Linen creates a light and airy look.
- Always Sample Paint Shades: 'As far as sampling, it is always best to have painters do 2' x 2' samples on at least two walls in a room, to truly understand how the light moves around the space,' says Katherine Shenaman. 'Colors which are critical to a specific room should be viewed multiple times during the day as well.'
- Compare Paint Colors Against Existing Decor: 'Test colors against any key elements, including the flooring, the stone, millwork, and fabrics,' says Kristina Khersonsky. 'The paint should always support the materials, not compete with them.'
- Focus on Undertones: 'Pay close attention to undertones, especially with neutrals, since they can shift more than expected,' says Marie Flanigan. 'I also like to compare a few options side by side to make sure the final choice feels balanced and considered.'
- Invest in a Professional Painter: 'A good painter is worth the money: they should verify quantity and will usually handle the purchasing, and they will know how to prep and prime a space properly,' says Katherine.
Common Mistakes to Avoid
When choosing a white paint, make sure to sample different options side-by-side to see how they appear throughout the day.
The main mistake you'll want to avoid when shopping for paint is ordering large quantities when you haven't properly sampled the color. Paint colors change vastly depending on the lighting of a room, so you should ensure you're happy with it at all times of day. 'Paint never reads the same on screen or even on chip,' says Kristina Khersonsky. 'The lighting in the room also dictates how the color shows up.'
If you're going to be color-matching a paint, don't rush the process. 'If someone encourages you to buy from another source, and has your Farrow & Ball selection color-matched, I suggest doing samples of each, side by side,' advises Katherine Shenaman. 'The depth of the pigments in Farrow & Ball is unmistakable, in comparison to their competitors.'
When choosing high-gloss paints, you may want to turn to the expertise of a professional painter, warns Courtnay Tartt: 'I think it is so important to find a painter with experience and expertise in high-gloss lacquer finishes if that's what you plan to use. The application process is genuinely complex and quite specific. There's an involved method of tinting the primer, then spraying and sanding, spraying and sanding, and on and on! It's like an art form, so an experienced professional is your best bet.'
By taking the time to properly sample shades and research the various paint finishes from your chosen paint brand, you'll hopefully avoid making any color mistakes. While shopping online for paint is easier than ever, sometimes the best starting point is visiting your local paint store or brand showroom, especially if you are using a new brand and need some expert advice.
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