Your Ultimate Guide to Shopping the December Sales – Now Is the Time to Make the Most of the Holiday Discounts
Whether you're hunting for deals on Dyson or cut prices on Ninja, here's where to shop in the pre-Christmas sales
23/12 Deal prices and sale events checked for December sales
Now that Black Friday and Cyber Monday sales are a distant memory, many retailers are now holding December sale events, and we can then expect more sale events to kick off on Boxing Day and in the New Year.
Between our team of shopping writers and sales hunters, we're reporting the best deals available on much-loved products and brands, saving on everything from the best non toxic air fryers to the best Dyson alternatives. Drawing on our years of experience, I've assembled our expert A to Z of where and what to shop in the sales, with a selection of handpicked deals on some of our favorite goods.
Where to Shop − an Expert a to Z
- Amazon: Deals on Ninja, Shark, Keurig, and more
- Anthropologie: discounts across all categories
- Best Buy: big offers on Sony, Samsung, Tineco, and more.
- Brooklinen: up to 75% off award-winning styles
- Crate & Barrel: up to 60% off in the Very Merry Sale
- Dreamcloud: up to 60% off mattresses
- Dyson: save up to $500 on select vacuums
- H&M: discounts on decorations, bedding lamps and more
- IKEA: up to 50% off select items
- KitchenAid: up to 30% off select countertop appliances
- Le Creuset: savings on a range of bestsellers
- Lulu & Georgia: up to 70% off sitewide
- Macy's: discounts on vacuums, bedding, kitchenware and more
- Magnolia: up to 65% off decor, tabletop, bedding and more
- McGee & Co.: 50% off sitewide
- Nectar: up to 50% off mattresses and 66% off bundles
- Net-a-Porter: discounts on vases, tableware candles and more
- Nordstrom: offers on decor, bedding and more
- Our Place: up to 35% off
- Pottery Barn: up to 60% off, additional 20% off clearance
- QVC: discounts on Dyson, Ninja and more
- Rejuvenation: up to 60% off sitewide
- Ruggable: up to 40% off
- Saatva: up to $400 off some of the best mattresses
- Saks: discounts on Staub, Zwilling and more
- Serena & Lily: up to 40% off
- SharkNinja: Up to 45% off select items
- Sleep Number: save up to $1500 on select bundles
- Target: up to 50% off kitchen and dining items
- The Home Depot: deals on decor, furniture, tools and appliances
- Walmart: deals across all categories
- Wayfair: up to 70% off
- West Elm: up to 50% off all categories
- Williams-Sonoma: up to 40% off Le Creuset and AllClad
What to Shop – A Few of Our Favorite Things
How to Shop the December Sales
As shopping writers, we love a good bargain, but we'll never compromise quality for cost. Here are our expert do's and don'ts for shopping the New Year's sales.
Do Your Research
Before you start to shop, stop and take stock of what you already have. I suggest make an inventory of items and appliances you already own: it's a good way to work out which pieces you actually use and which languish in the bottoms of drawers or at the back of the closet. As you make your list (and check it twice), you'll start to see gaps: these are the items and appliances you want, and might actually need.
If you're hoping for a deep discount from a particular store, then I suggest you sign up for their newsletter. As and when deals drop, you'll be the first to know.
Don’t Scroll Mindlessly
Use the 'sort' and 'filter' functions to narrow the search to products and brands you're actually interested in. I like to sort by some variant on 'best-rated' or 'best-selling', so you see the products with the best reviews.
Do Use Price-Tracking Tools
My personal favorite is Honey. In the run up to the New Year's sales, you can make a wish list of products from participating stores. Honey will send you an alert as and when deals and drop on your favorite products. You could save the same item across multiple stores and Honey will tell you where to shop to save the most money.
Don’t Shop Just for the Sake of It
It can be hard to tell the difference between a good deal and a low price on a poor product. Ask yourself whether you'd still buy this product at full price. Remember that the best deals apply to the items and appliances you'll use most often or that would spark the most joy in your home.
How We Source Deals
To compile this Christmas sales page, I've consulted my team of eCommerce Editors. Each has our own specialism: Lydia covers kitchens; Dan does home tech; Charlotte covers all things chic decor and furniture, and Ottilie has the authority on mattresses and bedding. Together, we've got years of experience covering sale events. These are the best deals we've seen so far. We'll be sure to keep the page updated well after Christmas as more deals drop.
Some of these products are tried and tested by a member of our expert team. Where relevant, I've included links to our full-length review to help you see past the price tag and learn more about a particular product. Where we haven't been able to get our hands on a product, we've scoured the specifications and read countless customer reviews to give you an accurate indication of how it works and who it suits.
FAQs
What Are After-Christmas Sales?
It's a sales period that runs from the last week of December into the first few weeks of January. You can grab discounts on a range of homeware and appliances that will save you money as you start the New Year.
Retailers buy in lots of extra stock in the build up to Christmas. This is so they don’t sell out of gifts in the busy holiday period. The day after Christmas, however, demand drops, and they’re left with a heap of unsold merchandise that costs a lot to store. Retailers therefore drop their prices, shifting units for cheap to try to reduce their overheads while still making a profit. This means it’s a great time to shop, because prices are lower than usual, saving you money.
Are the January Sales as Good as Black Friday?
There’s much less fanfare than Black Friday, but sales can be just as good, if not better. It depends on what you’re buying and where.
Remember, now is a great time to shop seasonal decor and furniture off-peak. You could score a deep discount on outdoor furniture or the latest grill to set you up for next summer.
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