Hailey Bieber's 'strawberry girl' aesthetic is the latest interior design trend – experts love this fun color scheme

The strawberry girl color palette celebrates sweet summer fruit with red and pink interiors

hailey bieber, strawberry girl, and pink colored living room
(Image credit: Getty Images / Future)

Hailey Bieber has declared it a 'strawberry girl' summer, and who are we to argue?

The model, Rhode beauty founder, and wife of singer Justin Bieber kicked off the trend with her 'strawberry girl' makeup. Hailey's viral look starts with a base of simple skin over which the model adds bright red blush and shimmery lip gloss. 

Since Hailey Bieber popularized the 'strawberry girl' trend, interior designers have followed suit. The neutral beauty look has led to an explosion of soft pink and red interiors in homes and across social media. Experts love this happy and fun interior design trend.

pastel living room ideas, mid-pink living room with denim couch, patchwork style coffee table, shell mirror, chandelier, rug, bright lamp, artwork, rattan basket, plant

(Image credit: Kate Guinness)

We spoke to interior designers, home decor brand ambassadors, and decorating experts to get the scoop on the look. Unanimously, they said that the pink and red color trend inspired by the look is here to stay. 

Here are three reasons why experts love the 'strawberry girl color' scheme.

1. Pink is the 'new neutral'

pink bathroom with allover pink square tiles, gold fixtures and fittings, floating basin

(Image credit: Bert & May)

The pink 'strawberry girl' color palette is incredibly versatile. These subtle pinks pair well with almost any color.

'Pink is one of the most versatile colors, termed a ‘new neutral’. It works in any room, pairs with all the colors in our paint collection, and looks great with a natural floor,' says Tash Bradley, director of interior design and color psychologist at Lick.

tash bradley from lick paints
Tash Bradley

Tash is trained in color psychology and theory, she helps people around the world bring their dream decorating projects to life and utilize color to impact personal spaces, as well as overall lifestyle and wellness. Tash leverages her expertise in color psychology and theory, as well as interior design, to lead Lick’s design studio and curate the brand’s global paint and wallpaper offerings. To date, she has led 1,000+ color consultations for Lick clients, providing customers the confidence they need to create a home they’ll love.

Tash continues, 'As opposed to the Barbie-core color trend, the Strawberry Girl color palette is much more gentle and understated.' This subtly means that these pinks can pair with any color. Tash says, 'Think about the girl who kicked off this trend, Hailey Bieber, and the tasteful, subtle way she’s created the Strawberry Girl look: the same goes for interiors. Think about sun-blushed, soft, and warm pinks. These pinks will bring the trend straight into your home, and be in style forever.

2. Pink brings a sense of fun and whimsy to any room

Pink bedroom, curtains with orange pom poms

(Image credit: Still Johnson /C.W. Newell)

Interior design is about making your house into a home. Decorating with pink is a great way to fill your home with warmth and fun, giving the entire space a positive vibe.

Kathy Kuo, famed interior designer and founder of Kathy Kuo Home says, 'At its core, the Strawberry Girl trend is all about freshness and youthful energy, and I think those are lovely qualities to bring into your interior design regardless of whether pinks and reds are your favorite colors.'

kathy kuo home
Kathy Kuo

Kathy Kuo is a celebrated interior designer and international guru within the home and lifestyle space. She has 20+ years of experience in the design industry. 

She continues, 'You can bring this trend into your home decor by doing everything you can to maximize natural light – think plenty of wall mirrors with feminine details in the frames, as well as gauzy or semi-transparent window treatments – and then add touches of sweetness and freshness wherever it seems natural. I’m envisioning delicate bud vases with seasonal blooms, blush-toned throw pillows, and light touches of rose gold here and there.'

'I love the Strawberry Girl trend! Pink is such a happy, sweet, and comforting color that adds a nurturing feel to any space,' adds Tash Bradley, interior design director and color psychologist.

3. Strawberry girl is inspired by nature, bringing a sense of calm to your space

Pink and navy kitchen

(Image credit: Farrow & Ball)

'Strawberry girl' interiors are inspired by one of nature's most beautiful fruits, the strawberry. Home decor inspired by nature can help promote feelings of calm and relaxation. 

'Interiors inspired by nature are incredibly popular, says Jennifer Ebert, digital editor at Homes & Gardens. 'They help us feel connected to the world around us and instill us with a sense of calm. These colors can be quite soothing.'

Jennifer Ebert
Jennifer Ebert

Jen is the Editor (Digital) of Homes & Gardens online. Before starting this position, she had completed various interior design courses at KLC Design School, as well as working across Ideal Home, LivingEtc, 25 Beautiful Homes and Country Homes & Interiors as an interiors writer.

Now it's time to get started on putting all your pink living room ideas into action.

Sophie Edwards
News Editor

I am a London-based News Editor at Homes & Gardens. My interests lie at the intersection of design and popular culture with a particular focus on trends and celebrity homes. Before joining Future, I worked as a Content Writer and Communications Lead for Fig Linens and Home, a luxury linens and home interiors brand based in Fairfield County, CT. I have a BA in Creative Writing from Sarah Lawrence College in New York and an MSc from the Oxford University Department of Anthropology.