Your ultimate guide to shopping the New Year's sales now that the deals are here – according to a shopping writer and sales hunter

Whether you're hunting for deep discounts on Dyson or cut prices on KitchenAid, here's where to shop and what to buy in the January sales

A triptych: a man grilling steaks on the Ninja Woodfire Outdoor Grill; a Nespresso Vertuo Next on a wooden table; a coconut milk stew inside a Staub Cocotte.
(Image credit: Ninja; Nespresso; Staub)
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Last updated 1 January 2025. Together with my team of eCommerce Editors, I'm tracking the prices on top-rated and tested products in the January sales. I'm updating this page as and when new deals drop. In the last update, I amended the price for the Nutribullet Pro 900, which has slightly risen and added a new deal on the Dyson V12 Detect Slim vacuum.

January is when you see some of the deepest discounts on kitchenware, appliances, furniture, decor, and more, as home retailers slash prices in a bid to shift stock for the New Year ahead. Whether you want to grab a great gift or save a little cash on everyday essentials, you'll find a whole host of items listed for less in the New Year's sales.

Many retailers have kicked off January sales now that 2024 has drawn to a close, and I'm seeing some of our most beloved home goods discounted with $100s off.

Between our team of shopping writers and sales hunters, we're reporting the best deals available on much-loved products and brands, saving on everything from the best vacuum to the best mattress. Drawing on our years of experience, I've assembled our expert A to Z of where and what to shop in the New Year's sales, with a selection of handpicked deals on some of our favorite goods.

Where to shop − an expert A to Z

What to shop – a few of my favorite things

Ninja Doublestack Air Fryer against a white background.
Ninja DoubleStack Air Fryer

'I'm a trained chef,' says Kitchens Editor Lydia Hayman, 'but sometimes even I want to make an entire meal in an air fryer – and spend no time washing up. Between the restaurant-quality French fries, quick cook times and sync finish function, I'd put the Ninja DoubleStack up there with the best air fryers.'

Read the full review: Ninja DoubleStack Air Fryer

Dyson V12 Detect Slim Origin Cordless Vacuum Cleaner, Yellow/iron, Large
Dyson V12 Detect Slim

Our expert team of product testers has tried 56 of the world's best vacuums, and the Dyson V8 has been voted the best for hard floors in our dedicated Best Dyson vacuum buying guide. Editor Dan says, 'This is the vacuum I use in my own home as, although the others offer slighty more powerful suction, they all share the same features, and the V12 is much more affordable.'

Luxe Sateen Hardcore Sheet Bundle against a white background.
Brooklinen Luxe Core Sheet Set

I keep a set of the best bed sheets in regular rotation in my guest bedroom. The tight weave retains heat to keep you nice and cozy and catches the light to create a gorgeous sheen. I get so many compliments about these silky-smooth sheets: they're the sort you find in high-end hotels and luxury spas.

Nespresso Vertuo Next Deluxe by Breville with Aeroccino Milk Frother
Nespresso Vertuo Next

'This is the best single-serve coffee maker on the market,' says resident barista Laura Honey. 'The fast heat-up, single-use-button, and automatic brewing adaption means there’s little to no effort needed to get a great cup of coffee. No panicked rush figuring out which temperature you’d like or accidentally pushing the wrong symbol when you’re in a rush for work.' This is an especially good deal because it includes a free Aeroccino milk frother to help you make cappuccinos and lattes.

Read the full review: Nespresso Vertuo Next

Staub Round Dutch Oven, 7 qt.
Staub Round Dutch Oven, 7 qt.

When it comes to cast-iron cookware, Staub is second only to Le Creuset. Now, with this deep discount on Sur La Table, the Staub Round Dutch Oven is an absolute steal. Shop it in cherry red, grenadine, black or turquoise, as suits your interiors, and serve up family-sized stews, soups, casseroles, and roasts.

A cream and silver kettle from Smeg
SMEG 50's Retro Style Aesthetic 7-Cup Kettle

Cute and retro, this one's straight from our guide to the best electric kettles. All the iconic colorways are available at 21% off – head to Wayfair for these brilliant Smeg deals.

Read more in our full Smeg 50's Retro Kettle review.

A Breville Smart Oven Pizzialo making a pizza
Breville Smart Oven Pizzaiolo

This was the first indoor pizza oven introduced to the market and, years later, it's still the best indoor pizza oven we've ever tested. 'The pizzas we've made in this oven are the nearest to restaurant-quality of any indoor oven I've tested, with delicious leopard spotting, a perfect crust, and golden, melted cheese,' wrote our head of eCommerce Alex David.

A Nutribullet Pro 900 Blender filled with ice and fruits and vegetables on a white background
Nutribullet Pro 900 Series Blender

One of the best blenders we've ever got our hands on, the Nutribullet Pro 900 Series is the perfect bullet blender for easy smoothies, sauces and shakes. Despite its compact size, 'there wasn't a seed or fiber left unblended, even tough kale and protein power was totally pulverized,' wrote Kitchen Appliances Editor Lydia Hayman.

NEST New York Crystallized Ginger Vanilla Bean 3-Wick Candle against white background
NEST New York Crystallized Ginger Vanilla Bean 3-Wick Candle

A selection of NEST's luxurious candles are on offer over at Saks Fifth Avenue, including this gorgeous three-wick candle with notes of crystallized ginger, cinnamon and vanilla bean. Its burn time of 75 to 100 hours will leave your home smelling lush for weeks.

How to shop the New Year's sales

As a shopping writer, I love a good bargain, but I'll never compromise quality for cost. Here are my expert do's and don'ts for shopping the New Year's sales.

DO your research

Before you start to shop, stop and take stock of what you already have. I suggest make an inventory of items and appliances you already own: it's a good way to work out which pieces you actually use and which languish in the bottoms of drawers or at the back of the closet. As you make your list (and check it twice), you'll start to see gaps: these are the items and appliances you want, and might actually need.

If you're hoping for a deep discount from a particular store, then I suggest you sign up for their newsletter. As and when deals drop, you'll be the first to know.

DON'T scroll mindlessly

Use the 'sort' and 'filter' functions to narrow the search to products and brands you're actually interested in. I like to sort by some variant on 'best-rated' or 'best-selling', so you see the products with the best reviews.

DO use price-tracking tools

My personal favorite is Honey. In the run up to the New Year's sales, you can make a wish list of products from participating stores. Honey will send you an alert as and when deals and drop on your favorite products. You could save the same item across multiple stores and Honey will tell you where to shop to save the most money.

DON'T shop just for the sake of it

It can be hard to tell the difference between a good deal and a low price on a poor product. Ask yourself whether you'd still buy this product at full price. Remember that the best deals apply to the items and appliances you'll use most often or that would spark the most joy in your home.

How we source deals

To compile this after-Christmas sales page, I've consulted my team of eCommerce Editors. Each has our own specialism: Lydia covers kitchens; Alex is all over the outdoors; Dan does home tech; and I'm the authority on mattresses and bedding. Together, we've got years of experience covering the after-Christmas sales. These are the best deals we've seen so far. We'll be sure to keep the page updated after Christmas, as deals drop.

Some of these products are tried and tested by a member of our expert team. Where relevant, I've included links to our full-length review to help you see past the price tag and learn more about a particular product. Where we haven't been able to get our hands on a product, we've scoured the specifications and read countless customer reviews to give you an accurate indication of how it works and who it suits.

FAQs

What are after-Christmas sales?

It's a sales period that runs from the last week of December into the first few weeks of January. You can grab discounts on a range of homeware and appliances that will save you money as you start the New Year.

Retailers buy in lots of extra stock in the build up to Christmas. This is so they don’t sell out of gifts in the busy holiday period. The day after Christmas, however, demand drops, and they’re left with a heap of unsold merchandise that costs a lot to store. Retailers therefore drop their prices, shifting units for cheap to try to reduce their overheads while still making a profit. This means it’s a great time to shop, because prices are lower than usual, saving you money.

Are the January sales as good as Black Friday?

There’s much less fanfare than Black Friday, but sales can be just as good, if not better. It depends on what you’re buying and where.

For example, the Hamilton Beach Big Mouth juicer (featured in our guide to the best centrifugal juicers) dropped to its lowest price of the year on January 3rd, not Black Friday, where it was still discounted but not as much.

Remember, this is a great time to shop seasonal decor and furniture off-peak. You could score a deep discount on outdoor furniture or the latest grill when you shop the after-Christmas sales.

Emilia Hitching
Emilia Hitching
Sleep Editor

Emilia is our resident sleep writer. She spends her days tracking down the lowest prices on the best mattresses and bedding and spends her nights testing them out from the comfort of her own home. Emilia leads a team of testers across America to find the best mattress for every sleep style, body type, and budget.

Emilia's quest to learn how to sleep better takes her all around the world, from the 3Z mattress factory in Glendale, Arizona to the Hästens headquarters in Köping, Sweden. She's interviewed luxury bedding designers at Shleep and Pure Parima, as well as the Design Manager at IKEA. Before she joined Homes & Gardens, Emilia studied English at the University of Oxford.

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