I'm a shopping and sleep expert – these are the best places to buy bedding in 2024

Your editor-approved guide to the best places to buy bedding, including Boll & Branch, Brooklinen, Bed Threads, and more

Matouk is one of the best places to buy bedding. Here is their Lowell Linen Sheet Set on a bed against a light blue wall.
(Image credit: Matouk)

The best places to buy bedding are specialist sleep stores. When you shop at Brooklinen, Bed Threads, or Boll & Branch (and that's just the Bs), you can rest easy in the knowledge that your bedding is scientifically designed and stylishly finished.

Of course, you could buy your bedding at any of the major home retailers. You might save some money and time, but you won't end up with the best bedding. At the other end of the spectrum, there are luxury design houses whose bedding can cost hundreds, if not thousands, of dollars. It can be hard to find that sweet spot between top quality and low cost.

As a sleep expert, I know where to find the best bed sheets to soothe your skin, the best duvet inserts to keep you cozy, and the best pillow to rest your head. As a shopping editor, I know that some of the best bedding can be prohibitively expensive. That's why I've compiled this guide to the best places to buy bedding that balance quality and cost. I've even rounded up a few of my favorite products from each store to inspire your shopping.

Best places to buy bedding in 2024

You can trust Homes & Gardens. Our expert reviewers spend hours testing and comparing the latest products, helping you choose the best for you. Find out more about how we test.

Full disclosure: I haven't personally tested every single item on this list. My linen closet only has so much space. Where I haven't been able to sample bedding, I've scoured the specifications and read countless customer reviews to make sure I'm recommending the best places to buy bedding.

1. Brooklinen

Brooklinen Luxury Sheet Set on a bed.

(Image credit: Brooklinen)

I recommend Brooklinen for top-quality bedding. IT's often quite expensive, but if you take advantage of their regular seasonal and site-specific sales, you can save hundreds on bed sheets, blankets, comforters, and quilts. Each piece of Brooklinen bedding carries a 365-day warranty. That means you get a whole year to try and test your bedding, through heat waves, cold snaps, and countless laundry cycles, to see how well it wears. If you don't like it, you can send it back − but I'm pretty sure you will.

2. Avocado

An Avocado Green Mattress against a dark wood headboard.

(Image credit: Avocado)

If you're keen to shop sustainably, go to Avocado. Perhaps better known for their organic mattresses, Avocado also produce a wide range of bedding, including sheet sets, pillowcases, duvets and inserts, and mattress protectors. Each item is stitched and finished by hand in Avocado's Los Angeles factory using the best natural materials. You won't find any old latex at Avocado, but premium latex harvested from organic rubber farms, while the organic wool is taken from Avocado's own herding collective.

3. Boll & Branch

Boll & Branch Reserve Bedding Set on a bed.

(Image credit: Bloomingdale's)

You might know you need new bedding, but still have no idea where to start. If you want to take stock of all your options, try Boll & Branch. There, you can shop for bedding by category – including bedding bundles and crib sheets, as well as your classic pillowcase and sheet sets − or by material, from cool cotton percale to signature sateen. Visual thinkers will appreciate Boll & Branch's 'Shop the Look' section, which showcases luxury bedding bundles in situ and allows you to purchase all that you can see.

4. Ettitude

Ettitude Signature Sateen Duvet Cover on a bed.

(Image credit: Ettitude)

'Ettitude' is a portmanteau, blending the nouns 'eco' and 'attitude'. The name encapsulates Ettitude's ethos for bedding and sustainable shopping. Almost everything you'll find at Ettitude is made from CleanBamboo, a unique blend of bamboo lyocell. This organic material contains none of the toxic technology or plant pesticides you might find in bamboo viscose but keeps all of the breathable, antibacterial benefits of real bamboo. I'd recommend Ettitude bedding for sensitive sleepers and eco-conscious shoppers alike.

5. Sijo

Sijo AiryWeight Eucalyptus Sheets on a bed.

(Image credit: Sijo)

If you're interested in the science of sleep, you'll find a lot to like at Sijo. This smart sleep store specializes in cooling bedding. I'd recommend Sijo sheets to anyone who suffers from night sweats or hot flashes or simply tends to run a little hot. You'll also find a wide range of temperature-regulating bedding to suit all sleep styles and seasons. The only thing I don't like about Sijo is the length of their sleep trial: at just seven days, it's seriously short. I advise doing your research before committing to Sijo, so that you can keep your sheets and your money.

6. The White Company

Kingham bedding collection on a bed.

(Image credit: The White Company)

If you're looking for color, you won't find it at this aptly named sleep store. What The White Company does offer is crisp sheets, plush pillows, and really comprehensive bed linen collections. On top of your standard flat sheet, fitted sheet and pillowcase combinations, you'll find Oxford shams and bed skirts, all bundled together at a very reasonable price. To complete the look, you could pick up one of their bed blankets or cozy throws, which would look just as good draped across your sofa as spread over the end of your bed.

7. Bed Threads

Bed Threads Limoncello French Flax Throw on a bed.

(Image credit: Bed Threads)

This is the place to find brightly colored bedding. When you shop at Bed Threads, you'll find no fewer than 24 colors, ranging from cute pastels to bolder hues. If you're shopping online, you could take the Bed Threads color quiz to work out which shades might blend best with your bedroom decor. There's even an option to build your own bedding bundle and mix and match colors, sizes and styles across the entire Bed Threads range. Just bear in mind that you're shopping for linen: it might feel a little stiff and starchy at first, but it should soften up after a few washes.

8. Cozy Earth

Cozy Earth Bamboo Duvet Cover on a bed.

(Image credit: Cozy Earth)

Cozy Earth bedding is pretty and practical. There are waterproof mattress pads to wick moisture, absorb sweat, and limit the damage of spills and stains. At the other end of the spectrum, there are silk pillowcases that retain moisture to keep your skin soft and your hair shiny. I recently tested a Cozy Earth bedding bundle, including their Bamboo Comforter, Duvet Cover, and Mattress Pad, and I totally fell in love with it. Sure, it's expensive, but you get what you pay for: breathability and luxury.

9. Matouk

Hatch Bed Linen on a bed against a white wall.

(Image credit: Matouk)

Matouk makes some of the world's best designer bedding, and they've been doing it for the last 100 years. Each Matouk sheet and sham is made in their Fall River, Massachusetts, factory, where artisans weave, embroider, iron, and fold bedding by hand. You'll find a real range of materials at Matouk, from supple Egyptian cotton to breathable French flax, to suit a range of sleep needs and bedroom styles. Admittedly, Matouk is one of the more expensive bedding brands on this list, but you really do get what you pay for.

10. The Company Store

LaCrosse Premium White Down Comforter on a bed.

(Image credit: The Company Store)

Whether you're shopping for individual sheets and shams, a big bedding bundle, or even pet bedding, you'll find it at The Company Store. There are down alternative comforters for vegan shoppers, as well as down duvets for that real feather feel. The Company Store is one of the only sites I've seen that lets you search for bedding by size of bed and thickness of mattress. That means you can shop exclusively for oversized flat sheets and deep pocket fitted sheets to achieve the dramatic drape of your dreams.

Best places to buy bedding FAQs

How should I shop for new bedding?

With so much on the market, it can be hard to know where to start your search for the best bedding. It helps to work out roughly what you're looking for. 

First, consider the different bed sheet types and materials that might suit your sleep needs and bedroom style. Next, set a budget. While you don't need to fix it down to the dollar, setting a minimum and maximum spend should help to narrow the search for the best bedding. There's no shame in a smaller budget, either: the best affordable bed sheets deliver serious style at a reasonable price point.

Word to the wise: don't get too caught up in the best thread count for bed sheets. Really, it's the quality of the threads that matters more than the quantity. Instead, you might want to prioritize natural materials and premium weaves.

When is the best time to buy bedding?

Federal holidays bring deep discounts on bedding. Memorial Day, Black Friday, and Presidents' Day tend to deliver the lowest prices on the widest range of products. If you're keen to pick up luxury bedding for less, it makes sense to shop around the holidays. 

If you're tight on money and time, and you need new bedding as soon as possible, you should shop the end-of-season sales. This is when the big bedding brands try to shift stock and make way for new collections and colorways. You might not be able to get the very best bedding at the lowest price, but you'll find a lot to like.

Final thoughts

Once you've bought a set of the best bedding, it's even more important to take good care of it. Make sure to avoid these bedding laundry mistakes to keep your sheets and shams in top condition. 

Now that you've made it to the end of this article, you might have noticed that there aren't any mattresses in this bedding buying guide. That's because the best places to buy a mattress aren't necessarily the best places to buy bedding. You might want to consider a mattress database, such as Mattress Firm, or a specialist sleep store, such as Saatva. If you're in the middle of a refurb or remodel, I suggest you take a scroll through our guide to the best places to buy bedroom furniture, as well.

Emilia Hitching
Sleep Editor

Emilia is our resident sleep writer. She spends her days tracking down the lowest prices on the best bedding and spends her nights testing it out from the comfort of her own home – it's a dream job. Her quest to learn how to sleep better has taken her all around the world, from mattress factories in Arizona to sleep retreats in Scandinavia. Before she joined Homes & Gardens, Emilia studied English at the University of Oxford. She also worked on the other side of the aisle, writing press releases for regional newspapers and crafting copy for Sky.