I'm a sleep writer and sales hunter – here's where I buy my bedding in 2024

The best places to buy bedding are specialist sleep stores. When you shop at Cozy Earth or The Company Store, you can rest easy in the knowledge that your bedding is scientifically designed, sustainably made, and stylishly finished.

Of course, you could buy your bedding at your local homestore. You might save some time and money, but you won't end up with the best bedding. Conversely, you could shop in the sleep section of luxury design houses, where bedding costs hundreds, if not thousands, of dollars. It can be hard to find that sweet spot between top quality and low cost.

I would know: before I specialized as H&G's Sleep Editor, I was a shopping correspondent. I spent my days surfing the sites of major merchants to find the best bedding at the lowest prices. These days, I still love a bargain, but I'd never compromise quality for cost. That's why I've compiled this guide to help you find the best places to buy bedding that balance quality and cost. To help you navigate the bedding sales, I've picked out my favorite pieces from each store.

Best places to buy bedding 2024

Shopping for bedding can be simple. To start, you need a set of the best bed sheets, as well as the best pillow to rest your head and one of the best duvet inserts to keep you cozy. If you're working with a tighter budget, I'd encourage you to keep to these core pieces. If you've got some cash to spare, and you want to spend it on the best bedding, then you could consider the little luxuries, from cooling mattress toppers to smooth silk pillowcases.

1. Brooklinen

Time and again, I find myself back at Brooklinen in search of the best bedding. This specialist sleep store stocks everything from sheets and shams to quilts and comforters to pillows and toppers. If you're looking to stock up your linen closet, I recommend their bedding bundles, which include all your essential items at a discounted price. You can shop for bedding by fabric, including classic percale, washed linen, and luxe sateen. There's an entire section for mulberry silk bedding, including a 100% mulberry silk pillowcase for just $50, which speaks to Brooklinen's commitment to affordable luxury.

2. Cozy Earth

I first came across Cozy Earth at the start of the year, when I received an email about a silk pillow. Not a silk pillowcase: a silk pillow. Naturally, I was intrigued, so I headed over to the Cozy Earth site and found a sustainable haven for hot sleepers in search of life's little luxuries. Cozy Earth specializes in bamboo bedding, which is relatively affordable, though not quite as sumptuous as their silk. Special shout out to their Cuddle Blanket, which looks just as good draped over the seat of my sofa as it does spread across the end of my bed.

3. Sijo

If you suffer from night sweats or hot flashes, or you simply tend to run a little warm, then you're a hot sleeper. Bonus points if you live in a warm climate or you're shopping for the summer. You'll find a great range of thermoregulating bedding at Sijo. I've been sleeping on their eucalyptus sheets for the better part of a year now, through winter, spring, and summer, and they've worked hard to stop my night sweats. Sijo bedding isn't the prettiest, but it's super practical for hot sleepers.

4. Boll & Branch

Boll & Branch bedding is so carefully finished and beautifully presented: it's the destination of choice for style-savvy shoppers with money to spare. At Boll & Branch, you can shop for bedding by color, including warm neutrals, cool blues, fresh greens, deep purples, and soft pinks. Visual thinkers will also appreciate Boll & Branch's 'Shop the Look' section, which showcases luxury bedding bundles in situ so that you can imagine each piece in your own space.

5. Woolroom

Before I went on the Woolroom Sleep Retreat, I had a pretty poor opinion of wool as a bedding material. I assumed it would feel stuffy and scratchy, like the wool sweaters I used to wear at school. As a hot sleeper, I was hesitant to sleep on a wool pillow, under a wool duvet, on top of a wool mattress protector. Turns out, wool is a natural thermoregulator and an excellent moisture-wicker, able to hold up to a third of its weight in water before it evaporates first thing in the morning. Since I came home from the sleep retreat, I've bought Woolroom pillows for every member of my family and I'm converting them to the wonders of wool.

6. The Company Store

When you shop at The Company Store, you can filter your search for bedding by the size of your bed or the thickness of your mattress. That means you can shop exclusively for oversized flat sheets and deep-pocket fitted sheets to achieve the dramatic drape of your dreams. You'll find all your bedding essentials in wide colorways. There isn't much in the way of print and pattern, unless you count their collaboration with Rifle Paper Co., which combines cozy textures with rich colors and retro charm.

7. Matouk

Matouk makes some of the world's best designer bedding and they've been doing it for the last 100 years. Each Matouk sheet and sham is made in their Fall River, Massachusetts, factory, where artisans weave, embroider, iron, and fold bedding by hand. You'll find a real range of materials at Matouk, from supple Egyptian cotton to breathable French flax. I want to spotlight some of my favorite Matouk sheet sets. Admittedly, these sheets are expensive, but they're sustainably made and seriously stylish, too.

8. Amazon

If you're buying on a budget, then consider shopping at Amazon: it's one of the best places to buy affordable bedding for sheer breadth of choice. You'll see sheets from Vera Wang and pillows from Tempur-Pedic listed alongside smaller stockists that are new to the bedding scene. There's almost always a sale on, and if you're prepared to sift through the cheap stuff, you could score a deep discount on a great bit of bedding. Before you buy bedding from Amazon, be sure to read the customer reviews so you know what you're getting into.

FAQs

How should I choose the best bedding?

Let's start with sheets. First, consider the pros and cons of different bed sheet types. Next, fix your budget: setting a minimum and maximum spend should help to narrow your search for the best bedding. You need not be limited by a smaller budget, either: the best affordable bed sheets deliver serious style at a reasonable budget.

Before you start to shop for comforters, I'd encourage you to think about your sleep temperature: whether you suffer from night sweats or hot flashes and whether you live in a warm or cool climate. You might like the best warm comforter for the winter and the best cooling comforter for the summer.

Work out which sleep positions you tend to wake up in before you start to shop for pillows. Side sleepers, back sleepers, and stomach sleepers need different things from their pillows in terms of thickness and firmness.

When is the best time to buy bedding?

The best time to buy bedding is around a holiday weekend. That's when you'll find real breadth and depth of deals, as sleep stores compete to present the best prices. Coming up, we've got Labor Day and Black Friday, where you could bag bedding at a bargain price.

Final thoughts

You might have noticed that there aren't any mentions of mattresses in this buying guide. That's because the best places to buy bedding aren't necessarily the best places to buy a mattress. I've written a separate guide that covers where to find classic innersprings, plush memory foam models, and high-tech hybrids.