I'm a shopping and sleep expert – these are the best places to buy bedding in 2024
Your editor-approved guide to the best places to buy bedding, including Boll & Branch, Brooklinen, Bed Threads, and more
The best places to buy bedding are specialist sleep stores. When you shop at Brooklinen, Bed Threads, or Boll & Branch (and that's just the Bs), you can rest easy in the knowledge that your bedding is scientifically designed and stylishly finished.
Of course, you could buy your bedding at any of the major home retailers. You might save some money and time, but you won't end up with the best bedding. At the other end of the spectrum, there are luxury design houses whose bedding can cost hundreds, if not thousands, of dollars. It can be hard to find that sweet spot between top quality and low cost.
As a sleep expert, I know where to find the best bed sheets to soothe your skin, the best duvet inserts to keep you cozy, and the best pillow to rest your head. As a shopping editor, I know that some of the best bedding can be prohibitively expensive. That's why I've compiled this guide to the best places to buy bedding that balance quality and cost. I've even rounded up a few of my favorite products from each store to inspire your shopping.
Best places to buy bedding in 2024
You can trust Homes & Gardens.
Full disclosure: I haven't personally tested every single item on this list. My linen closet only has so much space. Where I haven't been able to sample bedding, I've scoured the specifications and read countless customer reviews to make sure I'm recommending the best places to buy bedding.
1. Brooklinen
I recommend Brooklinen for top-quality bedding. IT's often quite expensive, but if you take advantage of their regular seasonal and site-specific sales, you can save hundreds on bed sheets, blankets, comforters, and quilts. Each piece of Brooklinen bedding carries a 365-day warranty. That means you get a whole year to try and test your bedding, through heat waves, cold snaps, and countless laundry cycles, to see how well it wears. If you don't like it, you can send it back − but I'm pretty sure you will.
Cozy comfort
This is the world's best down comforter, which you can customize to suit the season and your sleep style. I recommend the Lightweight Down Comforter for hot sleepers and warmer climates, while the Ultra-Warm option might be more suitable for winter.
Bedding bundle
This sheet set comes in every size, from Twin to California King, and includes a flat sheet, a fitted sheet, and a duvet cover, as well as four pillowcases. Each piece is woven from long-staple cotton into silky smooth sateen that feels soft on your skin.
Eco-friendly fill
This down alternative pillow is suitable for sensitive sleepers and eco-conscious shoppers alike. It's filled with recycled fibers, repurposed from plastic bottles, and wrapped in a cotton sateen shell to soothe your skin.
2. Avocado
If you're keen to shop sustainably, go to Avocado. Perhaps better known for their organic mattresses, Avocado also produce a wide range of bedding, including sheet sets, pillowcases, duvets and inserts, and mattress protectors. Each item is stitched and finished by hand in Avocado's Los Angeles factory using the best natural materials. You won't find any old latex at Avocado, but premium latex harvested from organic rubber farms, while the organic wool is taken from Avocado's own herding collective.
Mattress topper
You don't have to drop thousands of dollars on the best mattress to get a good night's sleep. Avocado's Organic Latex Mattress Topper can upgrade your sleep for a fraction of the price, using certified organic materials.
You can find more detail in our Avocado Organic Latex Mattress Topper review.
Eco-friendly insert
If you're keen to cuddle up in the colder months, do it under the best eco-friendly warm comforter. Since alpaca wool is naturally moisture-wicking and antimicrobial, it should bust the bacteria that breed in hot, damp environments, such as bedrooms, keeping you just the right side of warm and dry.
Practical protection
This mattress protector features a super-thin layer of waterproof polyurethane film that shouldn't crinkle or crackle as you roll over in bed. It's sandwiched between two layers of organic cotton, which is breathable and durable.
3. Boll & Branch
You might know you need new bedding, but still have no idea where to start. If you want to take stock of all your options, try Boll & Branch. There, you can shop for bedding by category – including bedding bundles and crib sheets, as well as your classic pillowcase and sheet sets − or by material, from cool cotton percale to signature sateen. Visual thinkers will appreciate Boll & Branch's 'Shop the Look' section, which showcases luxury bedding bundles in situ and allows you to purchase all that you can see.
Custom comfort
This is the best duvet insert, bar none. It's available in three different weights, from a lightweight layer for the summer months to mid-weight warmth for year-round use. If you tend to sleep cool, or you live in a colder climate, I'd recommend the Ultraweight Down Duvet Insert.
Plush topper
Mattress toppers don't get plusher than this. The Cloud Cover Featherbed combines the squishy-soft feel of down clusters with the weight and support of individual feathers to offer more than three inches of plush comfort.
Fluffy comfort
Not all down products are sustainably sourced, but the Boll & Branch Down Chamber Pillow is. Each feather is harvested from a cruelty-free farm, triple-washed with environmentally-friendly detergent, and stuffed into a cooling cotton shell.
4. Ettitude
'Ettitude' is a portmanteau, blending the nouns 'eco' and 'attitude'. The name encapsulates Ettitude's ethos for bedding and sustainable shopping. Almost everything you'll find at Ettitude is made from CleanBamboo, a unique blend of bamboo lyocell. This organic material contains none of the toxic technology or plant pesticides you might find in bamboo viscose but keeps all of the breathable, antibacterial benefits of real bamboo. I'd recommend Ettitude bedding for sensitive sleepers and eco-conscious shoppers alike.
Silky sheets
These sheets don't just feel good; they look good, too. The Signature Sateen Sheet Set comes in a wide range of cool neutrals and cute pastels to complement any bedroom color palette.
Cooling comforter
This vegan comforter comes in summer and winter weights to suit a range of climates. Just bear in mind that it's a little high-maintenance. The Bamboo Comforter is neither machine-washable nor dryer-safe, so you'll have to take it to the dry cleaners at the end of every season.
Duvet cover
If you like the ethos behind ettitude, but you don't like to sleep under sheets, you might get more use out of their Twill Duvet Cover. Simply woven from organic bamboo, this duvet cover is breathable and durable.
5. Sijo
If you're interested in the science of sleep, you'll find a lot to like at Sijo. This smart sleep store specializes in cooling bedding. I'd recommend Sijo sheets to anyone who suffers from night sweats or hot flashes or simply tends to run a little hot. You'll also find a wide range of temperature-regulating bedding to suit all sleep styles and seasons. The only thing I don't like about Sijo is the length of their sleep trial: at just seven days, it's seriously short. I advise doing your research before committing to Sijo, so that you can keep your sheets and your money.
For sensitive sleepers
This sheet set includes a fitted sheet, a flat sheet, and two pillowcases. Each piece is OEKO-TEX certified, allergy-safe, and asthma-friendly. You can sleep easy in the knowledge that you're breathing cleaner air overnight.
Cooling pad
Stuffed with temperature-regulating fiber fill and encased in a cooling nylon shell, this is the best cooling mattress pad on the market. I'd recommend this mattress pad to seriously hot sleepers.
Cooling Pillow
This down alternative pillow offers custom comfort. I'd recommend the medium-firm feel for back and stomach sleepers. For side sleepers who prefer thick pillows with a bit of give, opt for the soft.
6. The White Company
If you're looking for color, you won't find it at this aptly named sleep store. What The White Company does offer is crisp sheets, plush pillows, and really comprehensive bed linen collections. On top of your standard flat sheet, fitted sheet and pillowcase combinations, you'll find Oxford shams and bed skirts, all bundled together at a very reasonable price. To complete the look, you could pick up one of their bed blankets or cozy throws, which would look just as good draped across your sofa as spread over the end of your bed.
Crisp and cool
This bedding bundle offers crisp comfort at an unbeatable price. For less than $100, you get a flat sheet, a fitted sheet, a duvet cover, two pillowcases, and a bed skirt thrown in for good measure.
Chunky knit
If you'd like to introduce touchable texture to your bedspread without distracting from the simplicity of your plain white sheets, you should opt for a chunky knit in a neutral hue. This throw and cushion cover combination comes in midnight blue and natural marl to complement any color palette.
Down alternative
If you love the feel of down, but you don't want to purchase animal products, then you'll appreciate the soft and squishy feel of the Deluxe Down Alternative Pillow. It's filled with 100% recycled-polyester Smartdown and wrapped in a cotton percale case to keep cool.
7. Bed Threads
This is the place to find brightly colored bedding. When you shop at Bed Threads, you'll find no fewer than 24 colors, ranging from cute pastels to bolder hues. If you're shopping online, you could take the Bed Threads color quiz to work out which shades might blend best with your bedroom decor. There's even an option to build your own bedding bundle and mix and match colors, sizes and styles across the entire Bed Threads range. Just bear in mind that you're shopping for linen: it might feel a little stiff and starchy at first, but it should soften up after a few washes.
Bumper bundle
This bedding and bath bundle contains everything you need to kit out your linen closet, from flat sheets and fitted sheets to bath towels and hand towels. This would make a great housewarming gift for newlyweds and nest-leavers.
Rich and earthy
These rosy hues are bright enough to stand out against plain white walls, but not so bright as to overwhelm your bedroom. The Terracotta, Rosewater & Lavender Bedding Bundle is easy to care for, too: all you need to do is throw your sheets in the washing machine on a cold cycle and tumble dry on low.
Chic and simple
For Bed Threads, this sheet set is singularly understated. These neutral hues showcase the natural weave of French flax, which should keep you warm in the winter and cool for the summer.
8. Cozy Earth
Cozy Earth bedding is pretty and practical. There are waterproof mattress pads to wick moisture, absorb sweat, and limit the damage of spills and stains. At the other end of the spectrum, there are silk pillowcases that retain moisture to keep your skin soft and your hair shiny. Cozy Earth bedding comes in even more colors than Bed Threads, but they aren't quite as bright: lots of cool blues and pale grays to complement any bedroom color palette.
Gentle drape
This sheet set comes in every size, from Twin to California King, including Split King to suit couples who share a bed, but not a sleep style. These fitted sheets are seriously stretchy and supple enough to fit deep pocket mattresses up to 20 inches.
Custom comforter
This comforter comes in a few different styles to suit individual sleep needs and room styles. The silk filling should feel nice and weighty, hanging over the edge of your bed for a dramatic drape, while the bamboo viscose filling might be more suitable for hot sleepers and warm climates.
Soft and smooth
This pillowcase is crafted from 100% mulberry silk, sandwashed for softness, and treated with aloe vera. Like all the best silk pillowcases, this piece is good for your hair and soft on your skin. Unlike most silk pillowcases, this one is machine-washable.
9. Matouk
Matouk makes some of the world's best designer bedding, and they've been doing it for the last 100 years. Each Matouk sheet and sham is made in their Fall River, Massachusetts, factory, where artisans weave, embroider, iron, and fold bedding by hand. You'll find a real range of materials at Matouk, from supple Egyptian cotton to breathable French flax, to suit a range of sleep needs and bedroom styles. Admittedly, Matouk is one of the more expensive bedding brands on this list, but you really do get what you pay for.
Cute colors
These sateen sheets are sweetly finished with embroidered details round the edges. You can stick to plain white sheeting, with a splash of color on the sides or opt for a bold base with a white accent.
Subtle detail
Crisp and clean with intricate hemstitch detail, these Egyptian cotton percale sheets exude subtle sophistication. There's an option to monogram each sheet for a personal touch.
Coastal chic
Printed with a botanical design in watercolor blues, the Antonia Sheet Set would bring an air of coastal chic to any bedroom. If your mattress is particularly deep, you might want to shop for a different sheet set: the Antonia Fitted Sheet can only accommodate mattresses up to 15 inches deep.
10. The Company Store
Whether you're shopping for individual sheets and shams, a big bedding bundle, or even pet bedding, you'll find it at The Company Store. There are down alternative comforters for vegan shoppers, as well as down duvets for that real feather feel. The Company Store is one of the only sites I've seen that lets you search for bedding by size of bed and thickness of mattress. That means you can shop exclusively for oversized flat sheets and deep pocket fitted sheets to achieve the dramatic drape of your dreams.
Classic comforter
This comforter comes in four weights, and there's a handy guide on The Company Store site to help you find the right warmth for you. This Light Warmth edition is ideal for summer nights, hot sleepers, and rooms around 69-74° F.
Premium flannel
Forget everything you think you know about flannel sheets. This bedding isn't stiff or scratchy, but handcrafted by Portuguese textile masters for velvety softness. These sheets are tightly woven for minimal pilling or pulling.
Super smooth
Made from premium cotton and woven into super-smooth cotton sateen, this sham is the next best thing to a silk pillowcase, and retails for a fraction of the price. There's even an option to personalize your pillowcase with a monogram.
Best places to buy bedding FAQs
How should I shop for new bedding?
With so much on the market, it can be hard to know where to start your search for the best bedding. It helps to work out roughly what you're looking for.
First, consider the different bed sheet types and materials that might suit your sleep needs and bedroom style. Next, set a budget. While you don't need to fix it down to the dollar, setting a minimum and maximum spend should help to narrow the search for the best bedding. There's no shame in a smaller budget, either: the best affordable bed sheets deliver serious style at a reasonable price point.
Word to the wise: don't get too caught up in the best thread count for bed sheets. Really, it's the quality of the threads that matters more than the quantity. Instead, you might want to prioritize natural materials and premium weaves.
When is the best time to buy bedding?
Federal holidays bring deep discounts on bedding. Memorial Day, Black Friday, and Presidents' Day tend to deliver the lowest prices on the widest range of products. If you're keen to pick up luxury bedding for less, it makes sense to shop around the holidays.
If you're tight on money and time, and you need new bedding as soon as possible, you should shop the end-of-season sales. This is when the big bedding brands try to shift stock and make way for new collections and colorways. You might not be able to get the very best bedding at the lowest price, but you'll find a lot to like.
Final thoughts
Once you've bought a set of the best bedding, it's even more important to take good care of it. Make sure to avoid these bedding laundry mistakes to keep your sheets and shams in top condition.
Now that you've made it to the end of this article, you might have noticed that there aren't any mattresses in this bedding buying guide. That's because the best places to buy a mattress aren't necessarily the best places to buy bedding. You might want to consider a mattress database, such as Mattress Firm, or a specialist sleep store, such as Saatva.
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Before she joined Homes & Gardens, Emilia studied English at the University of Oxford, where she sharpened her critical writing skills. She also worked on the other side of the aisle writing press releases for regional newspapers and crafting copy for Sky. Emilia combines her business savvy with her creative flair as our eCommerce Editor, connecting you with the products you’ll love. When she’s not in the office, Emilia is happiest when entertaining friends al fresco or out in the country.
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