Revealed: America's most popular bedding products in 2024 – your best buys and our best prices

From memory foam mattresses to cooling cotton sheet sets, these are the top nine most popular bedding products on the market

Some of the most popular bedding, Ettitude Signature Sateen Sheets on a wood bed frame against an olive green wall.
(Image credit: Ettitude)

Whether I'm shopping for a fresh set of sheets or a brand-new bed, I always read customer reviews. While I trust my sleep editor instincts, I like to check my preconceptions against other consumers' tried-and-true experiences. A single five-star rating won't sway me, but thousands of fours and fives just might. 

The most popular bedding might not suit every sleeper. Cold sleepers living through harsh winters won't get much use out of the best cooling bed sheets, while those who like a firmer surface should steer clear of memory foam mattresses. With that said, the most popular bedding is made to suit most styles of sleepers and sizes of budget. 

As H&G's resident sleep writer, I spend my days searching the web for the fairest prices on the hottest products, and I spend my nights trying and testing some of the most popular bedding money can buy, from the best bed sheets to the world's best mattress. I've kept track of the year's best-selling bedding and I've narrowed it down to my top nine picks.  

Most popular bedding products 2024

How we test

Sijo sheets on a bed against a dark blue wall.

(Image credit: Sijo)

We put a lot of thought into how we test bedding. It's more than a matter of sleeping on the job. We test these products for months, if not years, to monitor their performance over time. As H&G's resident sleep writer, I oversee the testing process for each type of bedding, from mattresses to bed sheets. 

We've written a whole article about how we test mattresses. The first test for any mattress is the simplest: we sleep on it and see how we feel when we wake up. We note the firmness of the mattress and compare any alleged thermoregulating properties against our own experience. We sit on the side of the bed to assess edge support and sleep next to a partner, a pet, or a full glass of water to assess motion isolation. The best mattresses can bear heavy weights and spring right back into shape: that's why we like to set a dumbbell in the center of the bed.

The tests for mattress toppers, grippers, and pads are pretty similar. We score each piece based on firmness, motion isolation, breathability, and edge support. The best toppers feature heavy-duty elastic straps to stretch over deep-pocket mattresses. 

We assess each sheet set based on comfort, the quality of its construction, any temperature-regulating properties, and the all-important price. We strip our beds, wash and dry the sheets, and make our beds again to give you the fullest possible picture of what it might be like to use these products. 

Most popular bedding products FAQs

What's the most popular mattress?

America's most popular mattress is the Nectar Memory Foam. This surprises me since it's not my top pick for the best mattress. It seems that our readers were swayed by Nectar's range of sizes, medium-firm support, and memory foam feel. The reasonable RRP, at less than $800 for a Queen, is the cherry on top. 

Which are the most popular bed sheets?

The most popular bed sheets come in the Ettitude Signature Sateen Sheet Set. While these aren't the best bed sheets, bar none, they're ideal for hot sleepers and eco-conscious shoppers alike. Each fitted sheet, flat sheet, and pillowcase is made from sustainably sourced and naturally breathable bamboo fibers. They're even OEKO-TEX certified. so that you can breathe cleaner, healthier air while you sleep. 

Final thoughts

It's the most wonderful time of the year – and one of the most expensive. If you're a little strapped for cash after Christmas, and you'd like to save big on the season's hottest products, you should take advantage of the after-Christmas sales. 

I've rounded up the best buys in the Walmart after-Christmas sales to help you save hundreds of dollars on a whole host of small and large appliances. If you're looking for a top vacuum cleaner at a low price, you might be better off at Amazon. The best Amazon after-Christmas sales cover Dysons, old and new, all listed for less. 

Emilia Hitching
Sleep Editor

Emilia is our resident sleep writer. She spends her days tracking down the lowest prices on the best bedding and spends her nights testing it out from the comfort of her own home – it's a dream job. Her quest to learn how to sleep better has taken her all around the world, from mattress factories in Arizona to sleep retreats in Scandinavia. Before she joined Homes & Gardens, Emilia studied English at the University of Oxford. She also worked on the other side of the aisle, writing press releases for regional newspapers and crafting copy for Sky.