How to shop the Amazon sale like a shopping editor – and prepare for $100s worth of savings when Black Friday arrives

Amazon Prime Big Deal Days brought us major discounts on October 7-8, but now that it's over, we're already looking ahead to Black Friday

Ninja indoor grill on a kitchen counter surrounded by plates of food on a white marble worktop.
(Image credit: Ninja)

Naturally, Amazon is one of our favorite retailers for deal shopping. Our team of shopping editors and I consistently find some of the biggest savings at the giant retailer, and when sale events such as the recent Prime Big Deal Days come round, we see some of the lowest prices on our favorite products, all year.

But there are no more Prime Days in 2025. Instead, we're looking ahead to Black Friday, where we'll undoubtedly see $100s' worth of savings on everything from the best vacuums to the best non-toxic air fryers.

And luckily, you won't need to be a Prime member to access the thousands of deals in the Amazon home sale – or to shop the ones that are live right now. Below, I've included handy links to every department sale that's currently live, along with a handpicked selection of products loved by our editors, and tips on how to secure the lowest prices all year.

Shop Amazon sales by department

To easily shop the Amazon sales by department, we've curated this list to take you straight to them:

27 Amazon finds our editors love

Each of our shopping writers has their niche. Lydia covers kitchen content, including blenders, juicers, and air fryers. Charlotte covers all things style, clued up on the latest and greatest interior trends and products to buy.

And I'm Dan, Homes & Gardens' resident home tech expert, specializing in vacuum cleaners, air purifiers, smart tech, and sound.

Here are 27 Amazon finds that our shopping editors look out for in the sales (luckily, they're on offer quite often):

How can you tell if you've found a good deal at Amazon?

Use a price tracking tool

Shop like an eCommerce editor and use a price tracking tool, which gives you access to the price history of a particular product. That way, you can work out from context whether you're actually getting a good deal, or if you'd be better off waiting for prices to (probably) fall further in the next holiday sales.

For Amazon, I recommend CamelCamelCamel. Here's how it works: Paste the Amazon link into CamelCamelCamel's search bar, and you'll see the product's lowest recorded price, as well as its average price, and when that price tends to fluctuate.

These figures form 'humps' on a line graph, like the back of a camel, hence the name. Sometimes, Amazon stores up the prices before a sale event, and this is a great way to catch when they're emphasizing how big the discount is.

Use comparison sites

This could be as easy as clicking the Google 'Shopping' tab at the top of your search engine results page. You might find that the best deal isn't on Amazon at all, but Target, Wayfair, QVC or direct from the brand you're shopping.

Only buy the items you actually need

Throughout the year, I keep a wish list of the items and appliances I want to buy. Sometimes, I add the item to my cart before the sale begins, so that I can buy it right away when the deal drops.

If you're looking for something specific, whether it's the best non-toxic coffee makers, the best robot vacuums, or the best mattress toppers, read real, hands-on reviews to hone in on the product that's right for you and your home.

When the sales start, I'm strict with myself – I only let myself shop from my wish list. That way, I get the dopamine hit from bargain-hunting, but I don't fall victim to overspending.

When is the best time to get an Amazon deal?

You can find deals at Amazon all-year-round, but during sale events like Labor Day, Prime Day and Black Friday, you'll find the best selection and the deepest savings.

Amazon is one of the best retailers for low prices and frequent discounts, and whether it's furniture, appliances or essentials you're shopping for, you're pretty much always guaranteed to find some savings.

Generally, waiting for the major sales like Amazon Prime Days, Blac Friday, and the ones I've listed below, is the best way to secure the biggest discounts of the year.

Amazon Black Friday and Cyber Monday deals

We're already gearing up Black Friday, falling on November 28 this year, and keeping a close eye on the deals to see whether you can get ahead of the big sales rush.

Amazon Black Friday deals start dropping around a week in advance of the big day. If you want to beat the crowds and bag a bargain on a trending appliance, I suggest you shop early.

In my experience, Black Friday is the best time to shop for homeware, whether it's the best pizza ovens or the best Dyson vacuums. It's when all the major home retailers compete to offer the lowest prices. I've seen sheet sets on sale for less than half price, hundreds of dollars off mattresses and sofas, and deep discounts on small and large appliances.

Amazon Lightning deals

Amazon Lightning Deals are flash sales that pop up around major sales periods. You're less likely to find small or large appliances in the Lightning Deals section – think more along the lines of skincare, make-up, and other impulse buys.

You can make Lightning Deals work for you by stocking up on a few inexpensive items to get you over the threshold for free delivery. So, if I were buying a $35 sheet set, but I needed to spend $40 to qualify for free delivery, I could shop the Lightning Deals section to pick up a few cheap favors. Anything from your essential cleaning toolkit would be perfect.

Amazon Spring Sale deals

Amazon has run a few spring sales in their time. Although the name varies (it might be the Big Spring Sale or Spring Deal Days), you can expect Amazon to be running a seasonal sale event every year. It usually lands at the end of March, and it's a great opportunity to prepare your home for spring.

When is the next Amazon Prime day?

Amazon typically runs two Prime Days every year, one in July and one in October. This year, we had the first-ever four-day Prime Day from July 8-11, and the second event, called Prime Big Deal Days, ran from October 7-8.

In my experience as a sales hunter, you will see the greatest breadth and depth of Amazon deals on Amazon Prime Day. Everything from home appliances to decor to mattress toppers is discounted heavily during this time.

It's similar to Black Friday (and occasionally, more fruitful), but where Amazon's Black Friday deals are open to everyone, you can only make the most of Amazon Prime Day deals if you're a Prime member. You can always start a 30-day free trial when Prime Day comes around and cancel it before the first payment comes out, to make the most of the deals.

Also, many other major retailers, including Walmart and Best Buy, tend to run their counter-sales around Amazon Prime Day, and you don't have to be a member to shop at those.

FAQs

Should I buy on Amazon Prime Big Deal Days or wait until Black Friday?

You may be wondering, will Amazon Prime Day or Black Friday have the best deals?

Prime Day offers seriously hefty discounts, but it's only one retailer and you need to be a Prime member, so in that sense it can be beneficial to wait for Black Friday.

However, other retailers such as Walmart and Target tend to run their own counter sales, so in a way, it's like another Black Friday-style event a month early.

Sure, there's no ignoring how expansive the offers can be on Black Friday, but as somebody who's covered every major sale event since 2021, I can confirm that the deals are often similar across both events.

So, if you're looking for something specific and you see it discounted during Prime Day, I'd say snap it up. But if you miss your chance (or if you're not a Prime member), you won't be short for choice when Black Friday comes around.

What is Amazon Renewed?

Amazon Renewed is a hub to find appliances and gadgets that have been refurbished and tested by qualified suppliers, offering goods for a fraction of their original price.

It's a great way to minimize e-waste which is a growing concern worldwide. You can also find refurbished goods at Walmart Restored and Best Buy Outlet.

How can I prepare for an Amazon Prime Day sale?

Our tips on finding a good deal at Amazon include using comparison sites and doing your research beforehand, and you can still do this now that the event is up and running. The team at Amazon has its own dedicated suggestions on how to head into the sales.

Over at Amazon's Prime Day announcement page, you'll find some tips on how to prepare and make the most out of the massive sale event.

We also love keeping an eye on Amazon's Best Sellers list as it reflects popular items thousands of people are snapping up.

  • Available on the Amazon Shopping app in the US, Rufus is a new AI assistant designed to help save time and make more informed decisions when shopping. It uses information from product listings, reviews and community Q&As to recommend products, compare options, and help with current and past orders.
  • Alexa+ is Amazon's latest update to Alexa: a new personal assistant that uses generative AI to answer a whole host of queries from booking restaurant reservations to controlling your smart home. For Prime Day, it can be used to track discounts across the products or topics that you're interested in. If you have an Alexa device like the Amazon Echo Pop or Amazon Echo Dot, use it to your advantage when the sales arrive. Alexa+ is free if you're a Prime member.
  • Part of the new Alexa+ suite of AI features is Interests, which is software that can personalize lists of products based on your favorite interests using prompts. You can write 'Brewing tools and gadgets for coffee lovers' to browse highly-rated goods, or go as specific as 'I want something abstract or modern made of black metal, not canvas.'

Do you have to be a Prime member to access Amazon deals?

Yes, to access the deepest discounts and the widest range of deals with fast delivery, you should sign up for Amazon Prime. With that said, Amazon drops hundreds of deals, many of which are open to the public, but for Prime Day, anything labeled as a 'Prime Day deal' is exclusive to Prime members.

Here's a workaround if you want this access but don't want to pay for Prime all year: Sign up for the one-month free Amazon Prime trial right before you want to shop.

For that month, you'll get free one-day delivery, plus access to Amazon's Prime Video streaming service. As long as you cancel before the 30-day cut-off, you won't be charged. If you forget to cancel your payment, you'll be charged $14.99 a month.

Is Amazon Prime Day worth it?

It might seem like over-hype, but Amazon Prime Day is a better time to find a deal than almost all other sales events. Other than Black Friday, Prime Day is where you'll see the most choice of what's on offer and some of the lowest prices all year.

We've seen products from the best soundbars to the best grills discounted to around half their retail price, which is not a discount to be sniffed at.

What time does Prime Day start and end?

Prime Days started at 00:01 on the opening date, then finishes at 23:59 on the end date Pacific time. So, if you're on the West coast, it will start at midnight, but if you're on the East coast, it'll begin at 3 am. In the UK, Prime Day runs from midnight to midnight, GMT.

Is everything on sale on Prime Day?

Sadly not. It may seem like everything is discounted because of how many products genuinely are, but there are still many goods that aren't discounted during Prime Day.

That's why, as eCommerce editors, we spend hours searching through to handpick the best Prime Day home deals directly to you. We do this for every major sale event so be sure to bookmark this page for specially-curated deals all year.

Can I get alerts for Amazon deals?

Yes. Download the Amazon Shopping app at Google or Apple and subscribe to deal notifications on items on your wish list.


Amazon is an enormous website, with hundreds of product launches and new deals every day.

To save you from feeling overwhelmed, we wrote a guide that teaches you how to shop Amazon like a style editor. That way, you can save time and money and sort through to find the good stuff.

Dan Fauzi
Home Tech Editor

Dan is the Home Tech Editor for Homes & Gardens, covering all things cleaning, smart home, sound and air treatment across the Solved section. Having worked for Future PLC since July 2023, Dan was previously the Features Editor for Top Ten Reviews and looked after the wide variety of home and outdoor content across the site, but their writing about homes, gardens, tech and products started back in 2021 on brands like BBC Science Focus, YourHomeStyle and Gardens Illustrated.

They have spent more than 200 hours testing and reviewing vacuums for Homes & Gardens, and have even visited Dyson's engineering labs for the full low-down of the ins and outs of our trusty cleaners.

Dan has a BA in Philosophy and an MA in Magazine Journalism. Outside of work, you'll find them at gigs and art galleries, cycling somewhere scenic, or cooking up something good in the kitchen.

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