Usually held in July, Amazon's celebrated discounting day has finally arrived. We've picked some of our favorite Amazon Prime Day deals for the UK and US.
Whatever you have your eye on, make sure you're getting the best deal possible and get it on offer during Prime Day. Click to go straight to the current Amazon Prime Day deals...
Amazon Prime Day 2020 – US deals
Apple AirPods with Charging Case | Was $159, now $114.99
The perfect buddies for your iPhone, these sonic superstars will make every tune sound more special. They can be stored in their charging case, and offer 24 hours of battery life. But the best thing about them is how easy they are to pair to your phone – they're even smart enough to stop playing music when you take them out of your ears.View Deal
Instant Pot Ultra 3 Qt 10-in-1 Multi- Use Programmable Cooker | Was $119.95, now $49.99
Why have 10 gadgets when you can have one countertop marvel that does it all? And at less than half price? This Instant Pot is a Pressure Cooker, Slow Cooker, Rice Cooker, Yogurt Maker, Cake Maker, Egg Cooker, Sauté, Steamer, Warmer, and Sterilizer all in one. Not even we're that good at multi-tasking!View Deal
iRobot Roomba 692 Robot Vacuum | Was $319.99, now $199.99
Put your feet up and let this smart robot handle the vacuuming from now on. A full suite of sensors stop it from bumping into furniture or falling down the stairs, and you can command to clean it via Google Assistant & Alexa.View Deal
Ring Video Doorbell Pro | Was $249.99, now $169.99 (save 32%), Amazon
The Ring Pro has a super-slim finish and is customizable with interchangeable plates, including black, cream and chocolate. Even wiring this in is easy with an adapter included and all the tools and instructions to get you up and running quickly. The Pro works with select Alexa devices to launch real-time video with your voice.View Deal
Echo Show 5 Charcoal with Amazon Smart Plug | was $114.98, now $49.99
This brilliant little bundle will not only save you more than $60, it will also help you set up your own smart ecosystem at home. Use the plug to control a lamp, for example, and you can ask your show to turn it on and off. Meanwhile, watch movie trailers, or follow recipes on the Show screen. View Deal
Le Creuset Enameled Cast Iron Signature Sauteuse Oven | Was $299.95, now $179.95 at Amazon
In a deep teal shade that oozes sophistication, this versatile 3.5 quarts dish will look stunning on any stovetop. The wide base is great for browning meats before you slow roast them – pulled pork anyone? And the pan's sloped side make stirring easier. View Deal
Amazon Prime Day 2020 – UK deals
Simba Hybrid Essential Mattress | Was £525 now £269.88 –(save £255.12)
Hybrid mattresses like this one combine memory foam and springs for better airflow – so you won't feel hot and flustered when you sleep. It's been tested and approved by our sister title Ideal Home, so we can vouch for its brilliance.View Deal
NutriBullet Balance 9 Piece with Smart Nutrition Sensor and Bluetooth Technology | Was £149.99, now £118.00
Meet the NutriBullet Balance Smart Food Blender, one of the most popular blenders on the market, and for good reason. There’s just so much you can make with a NutriBullet blender. As well as the obvious smoothies and soups, you can create dips, spreads, sauces, milkshakes, nut butters and pestos.View Deal
Panasonic TX-32G302B 32 Inch HD Ready LED TV | Was £199.99, now £149.99
Yes, your eyes do not deceive you. This 32in Panasonic TV is under £150. It is full 1080p HD, has Freeview HD built in and has a motion rate of 200Hz, which is way above average for this price bracket. Translated, that means fast-moving action like sport will look smooth. A great option for a kitchen or bedroom.View Deal
Ring Video Doorbell 3 Plus | Was £199, now £129 (save 35%), Amazon
The Ring Video Doorbell 3 Plus comes jam-packed with all-new features. One priceless addition is an extra four seconds of black-and-white video to show you what happened before the camera was triggered. There's also stronger Wi-Fi connectivity and customised notifications, saving battery on both the doorbell and your phone.View Deal
KitchenAid 5KSM45BAQ Stand Mixer, Aqua Sky | Was £579, now £349.99
Usually £579, it’s hard to ignore the 40% saving on KitchenAid’s classic yet infinitely cool stand mixer. It’s made from sturdy die-cast zinc, has a 4.3ltr stainless steel bowl and 10 different speeds. Well worth £349.99 when you think of all the tasty treats you’ll be whipping up for the family (or just yourself) for years to come.View Deal
HISENSE 55U8QFTUK Quantum Series TV | Was £1,099, now £799 at Amazon
We're hugely impressed with this 55-inch UHD (ultra-high-definition) TV, which boasts an impressive 4K resolution picture at a fraction of the cost of some rival sets. Streaming services such as RakutenTV, Netflix, YouTube and Amazon Prime Video are all on board, too.View Deal
Echo Dot (3rd Gen) | Was £49.99, now £18.99 at Amazon
Meet Echo Dot, the most popular Echo around thanks to its budget-friendly price tag. With a new speaker and design, Echo Dot is a voice-controlled smart speaker with Alexa, perfect for any room. And it comes in four colours. View Deal
Le Creuset Enamelled Cast Iron Heart-Shaped Casserole Dish | Was £169, now £109.43 at Amazon
So the old saying goes, 'the way to someone's heart is through their stomach.' But why not double down on that message by presenting your dishes in Le Creuset's signature heart-shaped casserole? The 1.9ltr pot is the perfect size for two, and can cook everything from one-pots to bread. View Deal
We'll be updating this page with the very best deals of the day – but until then, we've listed our favourite early bird deals.
Amazon Prime Day 2020 smart home deals
Amazon Prime Day 2020 garden deals
Amazon Prime Day 2020 kitchen deals
When is Amazon Prime Day 2020?
Amazon Prime Day 2020 starts on Tuesday 13th October 2020 at 12am and runs until the end of the day on Wednesday 14th October 2020.
In 2019, it fell on 15th July in both the UK and the US.
There has already been a Prime Day in 2020, but this was held exclusively in India, and spanned 36 hours starting on the 6th August and running through to 7th August.
What is Amazon Prime Day?
The first Amazon Prime Day was held in 2015, to celebrate Amazon's 20th birthday. Items were discounted across the site in every category from Home & Garden to Toys.
It's become a permanent fixture on the calendar ever since, and last year spanned 18 countries, including including the US, UK, Singapore, Mexico, Italy, India, Australia and the UAE.
Can I shop on Amazon without Prime?
You can. but in order to take up any Prime Day deals, you will need an Amazon Prime account. You can currently sign up for a free 30-day trial of the service. Once that expires, Prime membership costs £7.99 per month, and you can cancel at any time.
What is a Lightning Deal?
There are two main types of deal that apply on Prime Day.
The first are discounts that run for the duration of the event. These often apply to Amazon's own-brand products, such as its Echo Dot speakers and Kindle e-readers.
Then there are Lightning Deals. These are special offers that pop up over the course of Prime Day on specific items. They may be for a limited amount of time up to around four hours or on a limited amount of stock. The very best Lightning Deals are known to sell out in minutes.
Our tips for getting the best deals and discounts
1.DON'T TAKE THE FIRST DEAL YOU SEE
Whatever you plan to shop, it's a good idea to start making a list now. Research prices carefully, and make a note of precise product names, model numbers, dimensions and so on.
It's easy to be caught out in the heat of the moment, so having a list to hand will help you to ensure that you're getting a good deal. Certainly don’t buy anything on a whim, particularly if you haven’t researched it.
2. SHOP AROUND
If you have followed our first tip, you should be clued up on what other stores are charging for the items you want to buy. However, come Prime Day, other retailers may try to price match or even outdo the deals Amazon are offering with their own flash sales. Currys, John Lewis & Partners and Debenhams have all been known to do this in previous years.
So before you press that 'buy' button, it's a good idea to hop on to rival websites and check you really are getting the best price.
3. USE A PRICE COMPARISON APP
Ashopping price comparison app is a useful and powerful tool, particularly during a sales period. Enter the specific name and code of the product you want to buy, and it can serve up its price history over time. This allows you to identify the best time to buy. You can also set up price alerts that will tell you when an item's cost is at an all-time low.
'There are several reasons why prices can fluctuate all year round,' explains Idealo’s Katy Phillips. 'Many retailers using artificial intelligence and algorithms to dynamically adjust prices according to consumer demand, competitor prices and even the weather.'
'Amazon Prime Day is undoubtedly a great time to snap-up a deal. But shoppers do have to be a little bit savvy in order to really get the best bargains. I’d urge shoppers to remember to compare prices of products to make sure they are getting the best deal.'
By nature, comparison apps work best when you are searching for widely sold items. Technology, appliances, fragrance and candles are all good examples. Apps we'd recommend include Idealo, PriceSpy and PriceRunner.
4. JOIN THE WAITING LIST
There's nothing more frustrating than identifying an amazing Lightning Deal, setting an alarm on your phone to make sure you don't miss it, and yet it still sells out in an instant. But don't lose hope. Instead, add yourself to the Waiting List.
Because shoppers have 15 minutes to check out the contents of their baskets, inevitably, some items aren't purchased and become available again. If you are on the Waiting List, you'll be first in line to snap them up.
So start researching and signing up now, and you give yourself the best chance of having a very successful Amazon Prime Day. Best of luck...
So the old saying goes, 'the way to someone's heart is through their stomach.' But why not double down on that message by presenting your dishes in Le Creuset's signature heart-shaped casserole? The 1.9ltr pot is the perfect size for two, and can cook everything from one-pots to soups to break and cake.
A great gift for a budding Mary Berry, this pretty pie dish will deliver perfect crimped edges thanks to its indented rim. It will survive the hottest oven (thermal resistance ranges from -65ºf to 500ºf) and it's safe to put in the dishwasher, microwave or even the ferezer.