A British-based natural sleep brand, Naturalmat, is celebrating after being honoured with the Queen’s Award for Enterprise in Sustainable Development.
The news comes as the company – who supplies to high-end hotels like the Hoxton Hotel Group and the Six Senses Hotels, Resorts and Spas – celebrate the beginning of its third decade of commitment to crafting organic beds and mattresses from sustainable and renewable materials — all still by hand and all still on the same family boatyard by a bird sanctuary along the banks of the River Exe in Devon.
With its beginnings in the marine and nursery industries, Naturalmat set about its mission to create a healthier sleep environment not only for the health and wellbeing of those using the products, but also a greener supply, manufacture and disposal process to benefit the wider environment.
It now handcrafts a range of bespoke bed frames, and offers a collection of pillows, duvets, accessories and organic bed linen, as well as organic mattresses.
Founder Mark Tremlett said: ‘We are over the moon to have won this prestigious award. We have been making natural and organic mattresses and beds from our premises on the banks of the River Exe for just over 20 years.
‘All our ingredients are entirely sourced from sustainable and renewable materials and everything is either recyclable or biodegradable, so we are delighted that our efforts to create a sustainable niche in the bedding market have been recognised in this way.”
So what makes Naturalmat sustainable?
Wool – Its support of local organic wool farmers across the West Country.
Coir – Its use of renewable, sustainable and ethically-sourced synthetic-free materials.
Solar – The brand’s Devon bedworks is run solely on solar energy.
Recycling – Circular production and use of recyclable packaging materials.