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These are the 15 most popular paint colours, according to Instagram

Ever wondered what the world’s most popular paint colours are?

A lick of paint is a great way to change the atmosphere of a room and, with many of us having more free time, this is the perfect moment to get creative!

To inspire you, experts at Homehow.co.uk had a look at Instagram trends in order to find out what are the most popular paint colours of 2020. The data was gathered by looking at the number of hashtags posted on Instagram for different shade colours, by different brands.

WHAT IS THE MOST INSTAGRAMMED PAINT COLOUR OF 2020

The research has revealed that the most popular paint colours contain shades of grey, green and blue. In fact, the most popular paint shade of all on Instagram is Paris Grey by Zoffany, with almost 24,000 hashtags. You can get this neutral colour in three finishes: elite emulsion, acrylic eggshell and oil eggshell.

An expert in the industry, Alex Willcocks, the Director of Burbeck Interiors, who had this to say about each colour:

1. PARIS GREY – ZOFFANY

Paris Grey is a soft gentle colour, inspired by the elegant chateaux or old Swedish manors. It’s popular due to its versatility and simplicity. It is easy to accessorise and works well in all rooms.

most popular paint colours 2020

(Image credit: Style Library)

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2. GREEN SMOKE – FARROW & BALL

This colour is popular for country homes and exteriors. It adds a subtle pop of colour, and works particularly well in kitchens, or bathrooms. It’s usually chosen as it works for all seasons, and rarely needs updating.

https://www.instagram.com/p/CAfmx91JQnX/

3. FRENCH GREY – LITTLE GREENE

This colour provides both green and grey hues, which looks great when well-lit. The colour is popular because it brings a room to life. It’s soothing, so works well in living rooms, bedrooms, and guest rooms. It’s also a great exterior colour, or for garden furniture.

https://www.instagram.com/p/CBdEj_gjIGU/

SeeThese are the UK's most popular paint colours for every room

4. BANCHA – FARROW & BALL

Bancha is great for a statement wall and is popular in rooms that are well-lit, or window heavy. It’s a strong colour and creates a Zen-like atmosphere in a room. Browns, pinks, and creams are natural compliments, and it works well with a minimalist style.

Kitchen paint ideas Kitchen cupboard paint

5. JITNEY – FARROW & BALL

This earthy brown works well for high walls, or in homes by the sea. The colour gives off relaxing vibes and creates a more traditional feel. I would recommend using bold and stylish furniture to lift the colour and bring it to life.

https://www.instagram.com/p/B7I4Nl1J9l1/

6. SULKING ROOM PINK – FARROW & BALL

This is soft and warm, without being overpowering. It works best with creams, and greys, as well as overly bold and bright colours, which makes it even more appealing.

https://www.instagram.com/p/CBEAt9ooNuV/

7. HALE NAVY – BENJAMIN MOORE

Hale Navy is the perfect colour for kitchens and dining rooms. Whether it’s for a statement wall, or cupboard doors, this hue breathes a lot of energy into the space and is incredibly stylish. It also works well for exteriors, and front doors, or smaller porch areas. The colour is strong and gives off a feeling of power and strength.

https://www.instagram.com/p/ByG-5SsH6VX/

8. DENIM DRIFT – DULUX

Denim Drift has been a popular colour for many years, and I don’t think it’s going anywhere. It’s popular because it is incredibly versatile and can be styled and accessorised in many ways. It’s a fun colour and can be utilised in any room to add personality.

https://www.instagram.com/p/CBlRUMtDApg/

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9. SPICED HONEY – DULUX

This is a relaxing colour, ideal for bedrooms, meditation rooms, or yoga studios. It’s popular because it creates a laid-back luxury. It’s great when paired with undertones to bring it down. It doesn’t work with louder colours that lift. Pair with darker hues of browns, blacks, and oranges.

https://www.instagram.com/p/B9zcUnFgC2A/

10. PURBECK STONE – FARROW & BALL

Neutral and natural colours will always be popular. They make you feel safe, you can accessorise them with most colours, and you can use them to inject personality into your home. Homes with neutral colours are also more likely to sell when on the market. It works in any room, any style of home and with any theme.

most popular paint

(Image credit: Davide Lovatti)

11. SKIMMING STONE – FARROW & BALL

This colour is particularly popular for bathrooms, or bedrooms. It can be dressed up, or down, though brighter colours tend to work best for a modernised look. Match with wooden floors, soft furniture and dramatic wall accessories, such as paintings and large mirrors. It is also popular due to the clean finish it provides.

most popular paint

(Image credit: Paul Raeside)

12. POLISHED PEBBLE – DULUX

Polished pebble is a popular colour as it opens space, and makes a room feel bigger and brighter. It’s a good colour for staircases, hallways, reception areas and porches, and reflects the light well.

https://www.instagram.com/p/CAVcrCUjC3V/

13. SETTING PLASTER – FARROW & BALL

This is a beautiful backdrop colour, and is more popular in older, larger houses and rooms. It works well with darker browns, and creams, and light greys for a more modern look. It almost gives a historic feel when added to a room, and makes you feel welcome.

https://www.instagram.com/p/CBlN5QXJBIo/

14. DE NIMES – FARROW & BALL

This is elegant, stylish, and instantly uplifts any room. It has a royal feel to it and holds dominion over other shades. It works particularly well against oak wood and natural, rustic elements.

Farrow & Ball blue paint

15. CHIC SHADOW - DULUX

One of the most popular shades of grey, as it is bold, yet subtle. It works best when paired with both bright and dark colours, so match yellows with blacks, and blues with dark browns. It also creates a calming emotion and is a grey that works nicely with metallics.

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