A fantastic kitchen finish is all in the details. Looking for something sustainable yet stylish? British Standard by Plain English has just the thing – it's joined forces with eco-conscious and ethical luxury brand Elvis & Kresse to launch a new collaborative collection of unique kitchen hardware.
Embracing the circular economy, the collection will comprise hand-stamped, cupboard door handles and drawer pulls, crafted entirely from rescued fire-hose material.
Since the company launched in 2005, Elvis & Kresse have been rescuing raw materials, transforming them into luxury lifestyle accessories and donating 50% of profits back to charities.
Kresse Wesling, Co-founder of Elvis & Kresse, says: 'In 2005 we had a chance encounter with the London Fire Brigade. When we learned that London’s damaged decommissioned hoses were headed to landfill, we mounted a rescue and set up Elvis & Kresse to save it!
'For over a decade none of London’s fire-hose have gone to landfill and over 200 tonnes of material has been reclaimed. 50% of the profits from the fire-hose collection are donated to the Fire Fighters Charity. We have since gone on to partner with the Burberry Foundation to tackle the even greater global problem of leather waste.
'We are thrilled to be working with British Standard as we share an obsession with timeless design and attention to detail.'
Merlin Wright, Design Director at British Standard and Plain English, says: 'We have long admired the work that Elvis & Kresse have undertaken in transforming the humble firehose into a product with the texture and patina of luxury leather.
'At British Standard and Plain English we love materials that become more interesting with use such as wood and leather and often incorporate reclaimed items such as taps, sinks and worktops in our projects.
'We're delighted that Elvis & Kresse agreed to work with us and hope that with this collection we can help to demonstrate the beauty and potential of repurposed materials.'
Visit britishstandardcupboards.co.uk to shop.