Amazon Prime Day 2021: Everything you need to know ahead of the two-day sale

Amazon Prime Day 2021 is right around the corner – here's everything to keep in mind before shopping for this two-day sale.

Amazon Prime Day 2021
(Image credit: Future)

Find that your home is lacking inspiration or that your old go-to items aren't so trusted anymore? If so, Amazon Prime Day 2021 is right around the corner, and it's the perfect time to upgrade and elevate every room or essential in your home. 

From June 21st to June 22nd, this two-day sale is the perfect time for scooping up the best mattress or best vacuum cleaner, and it's especially great timing for those who love a good flash deal! Amazon has tons of 'Day of the Deal' items on the menu — making it an excellent time to score even more items at majorly marked down pieces. 

Yes, this epic sale is exciting, but before we get flustered by options and accidentally take our eyes off the prize (or off our must-have item), we're here to help. 

Amazon Prime Day 2021: the best deals today

Do you feel like your home or garden needs some upgrading but not sure where to start? Continue reading to see our top items to get the job done. 

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Amazon Prime Day 2021: the best kitchen deals

When is Amazon Prime Day 2021?

First things first: Amazon Prime Day 2021 kicks off on June 21st, 2021, and runs until June 22nd, 2021, and it's important to dial in on the starting times. 

If you are on the East Coast, the sale starts at 3 am, while for any of your West Coasters, it's midnight. If you are in the U.K, be sure to set your clocks for midnight BST, and for any of your Australians, your time to shine is midnight AEST. 

What is Amazon Prime Day?

Amazon Prime Day is Amazon's largest sale event of the year. This sale sees Amazon slash the price of hundreds of buys on-site for just a few hours only. 

Much like Black Friday, Amazon Prime Day 2021 is a 24 (or 48-hour) window, offering shoppers unbelievable savings. Here, you can score items such as smart or home appliances at a fraction of the cost. 

Can I shop on Amazon without Prime?

Yes, you can shop Amazon Prime Day 2021 without Amazon Prime, but for the sake of getting more items without the high price of shipping, we highly recommend signing up for it ahead of time. 

What is a Lightning Deal?

There are two main types of deals that apply on Prime Day.

The first are discounts that run for the duration of the event. These often apply to Amazon's own-brand products, such as its Echo Dot speakers and Kindle e-readers.

Then there are Lightning Deals. These are special offers that pop up over the course of Prime Day on specific items. They may be for a limited amount of time up to around four hours or on a limited amount of stock. The very best Lightning Deals are known to sell out in minutes.


(Image credit: Amazon)

Our tips for getting the best deals and discounts


(Image credit: Jody Stewart/TI Media)

1. Do not take the first deal you see 

No matter what you are shopping for, the best course of action is to make a list of what you need. Start by researching prices carefully so you can compare the original price to the sale price, as well as what it's going for at other retailers. 

We say that because we know how easy it is to get caught up in the moment and impulsively shop. Planning will help monopolize your purchases and make you a savvier shopper. 

2. Shop around

If you have followed our first tip, you should be up-to-date on what other stores are charging for the items you want to buy. However, be aware that other retailers are also aware of Amazon Prime Day 2021 and will most likely be selling the same thing at a rival price — make sure you do some extra research to ensure you get the best price. 


(Image credit: Brent Darby / TI Media)

3. Use a price comparison app

A shopping price comparison app is a useful and powerful tool, particularly during a sales period. Enter the specific name and code of the product you want to buy, and it can serve up its price history over time. 

Ultimately it allows you to identify the best time to buy. Plus, you can also set up price alerts to tell you when an item's price is at an all-time low.

'There are several reasons why prices can fluctuate all year round,' explains Idealo’s Katy Phillips. 

"Many retailers using artificial intelligence and algorithms to dynamically adjust prices according to consumer demand, competitor prices, and even the weather," says Phillips. 

"Amazon Prime Day is undoubtedly a great time to snap up a deal. But shoppers do have to be a little bit savvy to really get the best bargains. I’d urge shoppers to remember to compare prices of products to make sure they are getting the best deal," she concludes. 

4. Join the waiting list

We know: there is nothing more frustrating than identifying a stellar deal, set the alarm on your phone to make sure you do not miss it, and still, it sells out. 

To alleviate that happening — see if there is a waiting list, and join it. Since shoppers have roughly 15-minutes to make a purchase, there is a possibility to snap that item up if time runs out.